【作者】 季涛频；

【导师】 陈汗青；

【作者基本信息】 武汉理工大学 ， 设计艺术学， 2006， 硕士

【摘要】 自从尼葛洛庞蒂1994年提出“数字化生存”概念,一场“数字化革命”席卷全球。在日新月异的现代传播科技的作用下,以视觉为中心的图形符号传播系统正逐渐替代传统的语言符号传播系统。视觉文化传播时代的来临,不但标志着一种文化的转变和形成,标志着对人类既有审美经验的突破及审美视阈的拓展与人际关系的重新构建,也标志着一种新的传播理念的拓展和形成,更意味着人类思维范式的一种转换。经过近年来的迅猛发展,图形传播已成为一门融科学技术、经济、文化、艺术等于一体的新兴的交叉学科和经济全球化背景下一项巨大的创意产业。图形传播正以创意性的活动不断推动着人类文明与社会经济的发展。 在这种背景下,提出对数字化时代图形传播发展趋势的研究有非常重要的理论意义和实践意义。一方面,旧的传播理论需要适应传播科技的发展和传播形态的变化,旧的设计理论也需要适应时代发展的变化;另一方面,新的传播实践和设计实践也需要其理论的创新和发展。这对传播学研究提出了新的课题,也对设计理论和实践提出了新的课题。 数字化时代图形传播趋势论的研究包括两个部分:一是对数字化时代图形传播现状和图形发展的历史进行了研究;二是对未来图形传播的模式、有效传播的途径以及发展趋势进行预测和描绘。 研究数字化时代图形传播趋势的目的是了解国际最新动态,更新传播观念和思维方式,加强创新能力;了解本学科的前沿技术和探索性的设计与发展动向,拓宽国际视野;通过探讨和预测数字化时代图形传播的有效途径和新的发展趋势,更有效、更有意义地开展图形传播,以改善人类社会的交往和沟通,促进人类文明的发展。 本文以系统论为指导方针,采用跨学科的协同研究方法,理论与实践相结合的技术路线,以传播理论为基础,运用设计学的理论和方法的优势,寻找切入点,以数字化时代图形传播的特点、作用、受众等为主要研究对象,探讨和预测数字化时代图形的有效传播模式、途径和发展趋势。 本文的创新点和研究成果:提出对数字化时代图形传播发展趋势的研究。1.构建数字化时代图形传播模式 2.研究受众 服务受众 3.强调数字化时代图形传播的有效互动 4.传播未来:突破心智—图形传播的文化策略 设计的不断进步为设计者提出了新的课题。作为图形创作的主体——图形设计师非常有必要重新定位,培养自己系统论思维方式,运用系统论的观点指导创新;以信息技术为平台,创造性地设计出高水平的符合时代的视觉信息,使艺术与人们的生活和社会需要相结合,在信息高速公路上找到信息传播的新使命。更多还原

【Abstract】 Since 1994 when Nichropnd coined the term "digital survival", a "digital revolution" has been sweeping the whole world. With the help of ever-changing modern communication technology, the vision-centered system of graphic is now challenging the traditional language-centered system of communication. The age of visual culture communication symbolizes not only the cultural transformation, the breakthrough in the field of aesthetics and the reconstruction of human relationships but also the emergence of a new communication concept. What is more, it symbolizes the change of human thinking way. With the development over the recent years, graphic communication has become a new interdisciplinary science combining scientific technology, economy, culture and art as well as a tremendous creative industry against the background of economic globalization.Under this circumstance, a research on the trend of graphic communication in digital age is theoretically as well as practically valuable. On one hand, the old communication theory must adjust to the development of communication technology and the change of communication form. At the same time, the old design theory must adapt to the change with the age. On the other hand, new communication and design practice call upon the initiation and development of its theory. As a result, new questions are raised for the research on communication study and design theory as well as design education.Graphic communication is a new form of communication involving both communication and design. The research on the development trend of graphic communication in digital age includes two parts: (1) The research on its present situation and history;(2) The prospect for its development trend.The research on the trend of graphic communication in digital age aims to: keep up with its latest development and correspondingly updating the design ideology and thinking way and hence strengthen creative ability;obtain information about its dynamic development and predict the direction of its development;explore the law of graphic communication by studying the phenomena and conduct the graphic communication meaningfully and effectively so as to enhance the communication among people and societies and ultimately promote civilization of human beings.Guided by systematic theory and employing an interdisciplinary and cooperative research method, this paper combines theory study and practice conduction. On the basis of communication theory, this paper explores the effectiveways and the development trend of graphic communication in digital age by researching on the basic law, phenomena, characteristics, modes and customers.This paper is initiative in the research on the development trend of graphic communication in digital age for the following reasons 1) It manages to construct the graphic communication mode in digital age;2) It emphasizes on the efficient interaction of graphic communication in digital age;3) It studies the demand of customers and manages to meet the need of customers. 4) It puts forward the cultural strategy for graphic communication — communicating the future and breaking through the intellectuals.The development of design raises new questions for designers. As the subject of creative graphic work, visual designers must re-orient themselves and cultivate their systematic thinking way. Only by achieving this can they creatively design refined visual work by employing information technology. Only by achieving this can they combine art design with the demand of people and society and finally undertake the new communivating commission on the information highway.更多还原