【作者】 张燕；

【导师】 何方；

【作者基本信息】 武汉理工大学 ， 设计艺术学， 2006， 硕士

【摘要】 商业插画作为插画艺术发展的必然产物在现代设计领域中,可以说是最具有表现意味的,它与绘画艺术有着亲近的血缘关系。商业插画的许多表现技;都是借鉴了绘画艺术的表现技法。商业插画与绘画艺术的联姻使得前者无论是在表现技法多样性的探求,或是在设计主题表现的深度和广度方面,都有了长足的进展,展示出更加独特的艺术魅力,从而更具表现力。从某种意义上讲,绘画艺术成了基础学科,商业插画成了应用学科。纵观商业插画发展的历史,我们可以看到它在当今人们的生活中,占有相当重要的位置,它虽然不可能取代绘画艺术,但其应用范围却在不断扩大。尤其是在数字化技术发展迅速的今天,数码商业插画已经成为数字化时代的特征,技术与艺术的融合是历史衍变的趋势。 商品经济进一步发展,科学技术不断进步,商业插画的形式和风格逐渐确立,载体也在不断地增加。本文详细介绍了商业插画的概念、历史以及国内外的发展现状,并通过对这些基本知识的分析对比,发现商业插画在数码时代的特点、功能与作用以及数码时代各种设计风格、设计元素对商业插画的作用和影响。分析数码图形设计与商业插画的关系,并以现代设计观念、设计手法来审视商业插画的发展与创新,解析商业插画如何给人们带来独特的视觉感受与艺术信息的传播。值得注意的是,插画在商品经济时代,对经济的发展起着推波助澜的作用;反过来商品经济也给予插画设计的发展以巨大的推动。插画从它诞生的母体——书籍之外,找到了巨大的生存空间。书籍作为插画主要的载体已经成为历史,更为丰富的载体随着技术的进步、社会的需要而不断涌现,这些媒体在商业领域里扮演着重要的角色,插画也更多地为商业活动服务。 时代的列车把我们带上了信息高速公路,世界在变小,我们已经置身于设计的时代,人们的日常生活中充满了各种商业信息。商业插画越来越广泛地被运用于社会各个领域,可以说,我们已经离不开商业插画了。面对这一现实,我们应当对商业插画的诸多问题加以深入的思考和研究,使其更好地为社会服务。更多还原

【Abstract】 The business illustration is the inevitable outcome of the illustration art development in modern design realm, which has the most performance mean, it has the close blood relationship with the painting art. Many performance skill of the business illustration drew lessons from the painting art. The marriage of the business illustration and the painting art makes the former has developed deeply to express investigate of the diverse skill method, or in the aspects of the design depth and wide degrees of the topic performance, all had the substantial progress, display the more special art magic power. Speak up from a certain meaning, the painting art became the foundation course, the business illustration became the applied course. Take a wide view on the history of the business illustration development, we can see it in nowadays, which occupying the equal and important position, although it impossibly replaces the painting art, its application is extending continuously. Turn the technique development in the numeral particularly for quick today, the figures business illustration has already become the characteristic that the numeral turn for ages, the fusion of the technique and art is the trend that the history progress.Merchandise economy further development, science technique progress unremittingly, the form and moderation of the business illustration gradual establishment, the body also increase constantly. This article detailed introduce the concept, history and domestic and international present conditions of the business illustration, and through analyzed various design style of ages, discover the characteristic and function of the business illustration in the figures ages, the influence of the business illustration by functions and the chemical design element. This article analyzed the relation of the figures sketch design and the business illustration, and design the idea with the modern and skill to examine the development and innovations of the business illustration, analyze how the business illustration bring the dissemination of the special sense of vision feeling and the art information for people. The development of the illustration in the merchandise economic ages push the wave rise function to the development of the economy, itturn over the merchandise economy to also give development of the illustrationdesign with push hugely. The illustration bear maternal from it------Book, it foundout the huge existence space outside. The book is mainly the carrying body to illustration have already become the history, the carrying body more abundantly along with the demand of technical progress and the society, these medium play important role in the business realm, the illustration also serves for the business activity more.The railroad train of the ages takes us up the information superhighway, world at diminish, we have already are place oneself in for ages of design, being filled with various business information in the people’s daily life. The business illustration is more and more and broadly making use of in social each realm, it can say, we have already can not get away from the business illustration. Facing this actuality, we should take into the thorough thinking and researches to many problems of the business illustration, making it serving the social better.更多还原