【作者】 梁冰；

【导师】 赵涛；

【作者基本信息】 天津大学 ， 工商管理， 2005， 硕士

【摘要】 2002年,以“厂网分开,竞价上网”为手段的国电体制改革拉开了我国电力行业引入竞争机制、打破垄断经营和提高电力企业整体竞争力的帷幕。战略管理是现代企业发展的首选管理理论方法,尤其是对大型企业的发展至关重要。平顶山市电力公司在发展中面临一系列的新问题,如何运用战略管理实现健康、快速的发展是当前最紧迫的课题。论文以理论与实践相结合,运用系统研究法以及SWOT分析技术对平顶山市电力公司的新时期战略进行研究提出了平顶山市电力公司面临的问题,结合问题、机遇、条件、竞争对手提炼出平顶山市电力公司新时期的战略使命及目标。本论文开篇介绍了论文写作背景及意义以及企业战略管理的国内外状况,继而研究了平顶山市电力公司的历史发展及现状。在对平顶山市电力公司新时期经营所面临的外部环境及内部资源条件分析后,对内外环境进行了IFE和EFE战略要素评价。通过SWOT分析,确认了平顶山市电力公司在经营环境中所面临的主要机会和威胁。明确了企业内部资源的优势和劣势。在此基础上明确了平顶山市电力公司新时期的企业经营使命,企业新时期的战略发展目标。最后提出了实现战略目标的战略重点以及实现战略目标的措施。使战略管理在实践中具有可操作性。对平顶山市电力公司今后发展将起重要作用。更多还原

【Abstract】 In the year of 2002, the system reformation of national electricity makes use of“separation of plant and network, bidding for use of network”. It leads ournationalelectricity industry into a new era of introducing competition mechanism,breakingthe monopoly management and enhancing the total competitive capacity ofelectricpower plants. Strategy management is the first option in management theory formodernenterprises’ developments. In the new century, Pingdingshan Power Companyfaces a lot of new problems infurther development, in which strategy management isthe most important one. First, the background and significance of the article is introduced. Second,referentresearches and theories on strategy management are discussed. Third, afteranalyzing the outsideenvironments and inside resources of Pingdingshan PowerCompany, the inside environment are evaluated onthe IFE & EFE strategic essentialelements. Through SWOT analysis, the strengths,weaknesses, opportunities andthreats of Pingdingshan Power Company are defined dearly and specifically.Thencome out the corporation operation mission and development strategic objectives ofPingdingshan Power Company. In the new economic conditions, the strategic stressesand measures to realize the corporation operation mission and development strategicobjectives are offered.This article researches the development strategy of Pingdingshan PowerCompany with systematic study are SWOT analysis, combining theories and practiceorganically. So the strategy management measures offered are manipulatable. It willpromote the development of Pingdingshan Power Company.更多还原