【作者】 于勇；

【导师】 赵黎明；

【作者基本信息】 天津大学 ， 工商管理， 2005， 硕士

【摘要】 我国汽车工业经历了50多年的锤炼,汽车产业实现了跨越式发展,汽车工业规模不断扩大,已经构成了具有相当规模的市场容量,并且这个市场正在以前所未有的速度扩展着。在商品经济条件下,市场维系着社会经济关系的运转,作为宏观经济运行主体的一个分支,我国的汽车工业生产与产品流通离不开市场机制的调节。因此,对我国汽车市场的研究是十分必要的。本文首先简述了我国汽车市场的形成和发展,并对当前我国汽车市场的基本特点作了分析,指出了影响我国汽车市场的主要需求域。在对各车型市场结构和市场竞争分析后,又对汽车进出口市场的现状作了介绍。接着对我国当前汽车市场的环境进行了描述。论述了影响汽车市场的主要因素,并简要叙述了中国主要汽车企业及其合资合作伙伴。本文还对我国汽车市场的需求状况作了分析。其中包括对我国汽车市场保有量增长的分析和预测,对需求增长主要特征的描述,以及对影响我国汽车需求的主要因素的分析。本文最后对我国汽车市场的前景作了预测。并择要论述了品牌策略、价格策略、服务策略、公关策略等几种营销策略的内容、规划与实施。更多还原

【Abstract】 The auto industry of our country has gone through the tempering of more than 50 years,the automobile industry has realized the great-leap-forward development, the commercialscale of the automobile is expanding constantly, it form not having market capacity ofconsiderable scale already,and the market before some speed expand. Under the commodityeconomy condition, the market maintains the operation of the social economic relation, as abranch of subject of macroscopical economical operation, it is due to the regulation of themarket mechanism that automobile industrial production and products of our country circulate.So, the study on automobile market of our country is very essential .This text sketch of our country forming and development of automobile market at first,make analysis to present of our country basic characteristic of automobile market, havepointed out that influences the main demand land of the automobile market of our country. Inis it after analysing , make the introduction to every style market structure to automobilecurrent situation , imports and exports of market to compete with market. Then has describedthe environment of the automobile market at present of our country. Have expounded the factthat influences the main factor of the automobile market, and has narrated main automobileenterprises of China and joint-venture cooperative partner briefly . This text has also doneanalysis to the demand state of the automobile market of our country. Include the analysis andprediction to that the recoverable amount of automobile market of our country increase, to thedescription of the main characteristic of increase in demands, and to the analysis influencingthe main factor of the demand of automobile of our country. This text predicted the prospectof the automobile market of our country finally. Select and describe tactics of brands , pricestrategy , service slip Content , planning and implementing in such several kinds of marketingtactics as the slightly , tactics of public relations ,etc.更多还原