【作者】 赵强；

【导师】 张世英；

【作者基本信息】 天津大学 ， 工商管理， 2005， 硕士

【摘要】 中国加入WTO后,为中国企业集团参与国际竞争提供了更广阔的市场空间,但同时也使中国的企业集团面临着更严峻的考验,如何提高和增强中国企业集团的竞争力,从而使其在激烈的国际竞争中建立竞争优势,是国内目前极为关注的问题。本文通过对企业集团产生的经济学原因、企业集团多元化发展的动因分析,阐述了目前对企业集团及其多元化产生原因的主要理论。同时通过对企业核心能力理论及企业战略管理理论的研究,指出以资源、知识为基础的核心能力理论已成为当今时代战略管理发展的潮流。通过对企业集团基本概念、特性、中外企业集团产生发展及其多元化状况,提出了根据企业核心能力对多元化发展战略的分类方法;同时对企业集团多元化发展途径、采用的主要组织结构进行了分析。通过对企业集团核心能力概念、特征、培育方式等的分析,提出了利用模糊综合评价方法对企业集团核心能力进行评价。通过对企业集团多元化业务分析方法及模型的介绍,重点提出利用战略杠杆—核心能力组合分析模型对企业集团多元化业务进行分析。同时,在对新疆KC集团的多元化业务进行分析的基础上,采用战略杠杆—核心能力组合分析模型对新疆KC集团多元化业务发展提出了建议,提出新疆KC集团发展战略的基本思路,即其战略发展要经过两个阶段:生存阶段、发展阶段。随着中国经济的发展,越来越多的企业集团会面对多元化发展的问题,我们相信,只有当这些企业集团真正建立核心竞争力时,才能更好地实现企业的长期、稳定发展。更多还原

【Abstract】 After entry to WTO,Corporate groups of China have a wide internationalmarket,and they have to face the severe competition. It is important to pay closeattention to.how to improve and strengthen competence and how to establish thecompetitive advantage of Chinese Corporte groups.By force of economic analysis of the reason of Corporate groupsengendering and the reason of Corporate groups diversification, the main theroyof the reason of Corporate groups and diversification is expounded.Meanwhile,by force of the study of core competence theory and the development ofstrategic management theory,the conclusion that the core competence theorybased on resource and knowledge has been the trend of the strategicmanagement theory of the world.is got.By force of the conception ,identity, engendering ,development anddiversification condition of Corporte groups of China and abroad , theclassfication on the diversification according to the core competence is proposed.Meanwhile, the channel of diversification and the structure of Corporte groupsis analysed.By force of the analysis of conception ,identity,breeding style of corecompetence of Corporte groups, a way to core competence of Corporte groupsby way of the model of the fuzzy synthetic evalution of multi-layers on measureis proposed.By force of the anslysis of methord and model of Corporte groupsdiversification, a way on diversification business analysis by way of the modelof core competence/strategy leverage is proposed. At the same time ,on the basisof the analysis on XinJiang KC groups diversification business, the stratrgy ofKC groups is proposed by way of the model of core competence/strategyleverage.It means the development of KC groups must experience twostages:surviving stage and development stage.Along with the development of China economics,a lots of Corporate groupsof China must face the question of diversification development.We believe along-term and stable development must be come true when these Corporategroups set up their core competence authenticly.更多还原