【作者】 侯健；

【导师】 吴建伟；

【作者基本信息】 同济大学 ， 产业经济学， 2006， 硕士

【摘要】 行为经济学可能是不全面的,但是为我们提供了新的思考角度。上个世纪行为经济学有了蓬勃的发展,并在很多领域得到利用。本文就是希望能够将行为经济学的思想用于解释中国在入世之后企业经营策略的变化并提出产业政策的优化建议。 入世,准确的说是中国于其他国家彼此降低关税保护的这样一种趋势。在笔者看来并不是简单的事件或者说一种约定,而是政府在产业政策上的变化。这种变化是明确而有力的,因此改变了企业市场行为所依托的游戏规则。这种影响的机制是什么?从微观角度看,企业决策者又是如何在变化的游戏规则中作出决策的?本文不仅希望能够回答这些问题,还希望能够深入的探讨这些答案是否能够给国民福利的最大化有所促进。 因此,笔者在评介了行为经济学主要利用之后,在第三章提出了种种假设,并在这些假设之下建立模型分析了企业经营策略的变化,以求解释现实经济现象。在第四章,笔者放开了前一章的假设,将模型推广到中国的汽车制造行业,并将汽车制造行业在中国入世之后经营策略的变化作为本文的佐证。在分析了多种情况下企业决策者的行为之后,笔者发现政策的不确定性往往造成了企业作出长期规划的障碍,政策应该在透明性和稳定性上有所提高。因此本文在第五章提出了自己的政策建议。 最后,理性和不理性都是我们分析市场参与者行为方式的量度。人,当然不是完全理性的,也不是完全不理性的,只是在不确定性情况下体现出更明显的不理性。如何降低这种不理性以促进企业决策者作出理性的决策,是贯彻本文的思索。更多还原

【Abstract】 Behavior economics provide us with a new perspective though it may be not a comprehensive one. Last century saw a blooming development in behavior economics and in many fields it has been utilized. This paper aims to explain the change in operation strategy of China’s enterprises after the entrance to WTO and put up some optimized advice of industry policy using the idea of behavior economics.The entrance to WTO actually meant to a trend of lower mutual protection on tariff between China and other member countries in WTO. In author’s opinion, it is not a simple event or some kind of agreement;it does mean the change on governmental policy. The shift is clear and forcible thus it changes the rule on which the enterprise’s behavior rely. What is the mechanism? What decision will be made by the decision-maker from the micro view of enterprise? This paper tries to discuss whether these answers can maximize the national welfare as well as to answer these questions.In the following chapters the author reviews some applications of behavior economics, then proposes some assumptions and establishes a model to analyze and explain the shift of operation strategy in China’s enterprises. In chapter 4 the author extends the model to the auto industry and makes an pragmatic analysis on the basis of the situation of the post-WTO releasing the assumptions, finally the author finds that the uncertainty of policy often leads to the barrier to the long-term plan which is made by the decision-maker of the enterprises, therefore the government should enhance the transparency and stability of policy. In chapter 5 the author puts up the policy advice.Finally the author points out that both the rationality and irrationality are the measure of behavior mode of market participants which is analyzed by us. As the human being, man is neither perfect rational nor totally irrational. Manshows obvious irrational action only on uncertain situation. It is the core problem that how to decrease the irrational action so as to help the decision maker make a rational decision.更多还原