【作者】 金涛；

【导师】 黄卫来；

【作者基本信息】 华中科技大学 ， 工商管理， 2005， 硕士

【摘要】 企业连锁经营是当今世界上许多经济发达国家普遍采用的一种现代化商业经营形式,是市场经济发展到一定程度的产物。近几年,随着我国汽车制造业蓬勃发展,汽车维修行业迎来了发展的机遇,但也存在很多问题和挑战,必须引入先进的、合适的经营模式。虽然汽车维修连锁经营在我国才刚刚起步,但已经显示出它热烈而持久的魅力,引起社会各界广泛关注。尤其是在中国加入WTO后,汽车服务行业将面临更加激烈的国际化竞争趋势。在这种情况下,对我国汽车维修连锁经营发展的研究,将凸现出更加重要的现实意义。基于此目的,本文在收集大量资料的基础上,首先结合国外汽修行业的连锁经营实践,分析我国汽车修理行业连锁经营的现状,说明我国维修连锁发展的不足; 其次简述了连锁经营的定义、类型和基本特征,并分析了我国汽修行业现状、存在问题、修理模式,并从连锁经营有利于汽修企业及整个汽修行业发展来总结引入连锁经营的必要性; 接下来从现实的角度阐述了连锁分店的选址、布置、管理,为连锁经营的发展提供可操作的具体实践方式; 最后,长远的角度出发,提出了经营模式多样化、大力发展连锁品牌、强化连锁服务体系、作大作强连锁经营,探讨了汽修连锁经营可持续发展的对策。希望通过以上分析、探讨能对我国汽车维修行业发展和改革提供一些有益的借鉴。更多还原

【Abstract】 The business enterprise chain-like management is a modern business management form that adopted abroad in many economical developed countries in the world nowadays, and is also a product of market economy which develops to a certain degree. In the last few years, with the vigorous development of automobile manufacturing industry in our country, the automobile service profession meets its developing opportunity. But it also has many problems and challenges and had to bring in advanced and appropriate management pattern. Although the automobile service chain-like management has just started recently in our country, it has already appeared its warm and long-lasting charm and has aroused an extensive concern of social public. The automobile service industry will face a more intense tendency of internationalization competition, particularly after China joins WTO. In this situation, the research on development of automobile service chain-like management will leave a more important practical significance According to this purpose and basing on collection of a great deal of material, this paper first combines the practices of foreign chain-like management experience and present situation analysis of service of automobile to demonstrate the deficiency of services chain-like development in our country. Then this paper introduces the definition, type and basic characteristic of chain-like management, analyzes present situation, existing problem and service model of automobile service and summarizes the necessity of binging in chain-like management from the aspect that chain-like management benefits to automobile service and the whole profession. Next, it elaborates the location selecting, arrangement and the management of chain-like branch store from the reality aspect, providing a concrete practice way for the development of chain-like management. Finally, it proposes the idea of diversification management pattern, developing the chain-like brand vigorously, strengthening chain-like service system, making the chain-like management strong, and discusses a policy to the sustainable development of automobile chain-like management. I hope that it can provide some beneficial models to automobile service profession and reform through above analyzing and discussing.更多还原