【作者】 李文秀；

【导师】 熊元斌；

【作者基本信息】 武汉大学 ， 旅游管理， 2005， 硕士

【摘要】 本文使用文献资料法、系统分析法、定性与定量结合分析法、案例分析法等研究方法,运用旅游学、管理学、经济学、营销学、心理学等相关学科的理论知识,以体育节事旅游作为研究对象,对体育节事旅游的内涵、分类及特征、国内外体育节事旅游的现状、我国体育节事旅游存在的问题及发展趋势、体育节事旅游者动机及行为特征、体育节事旅游资源与开发、体育节事策划、体育节事旅游营销与管理等方面进行系统的研究。 全文分为七章: 第一章为导论部分。该部分阐明了论文写作的原因、论文选题的理论意义与实践意义、国内外关于体育节事旅游的研究进展、论文的研究内容和研究方法、论文写作的理论基础。 第二章为体育节事旅游概述部分。首先,对“体育节事旅游”的概念进行界定,认为“体育节事旅游”是非定居者出于参观或参与体育节事的目的的旅行和逗留而引起的现象和关系的总和。其次,指出体育节事旅游按内容不同分为体育节庆旅游、体育赛事旅游和体育会展旅游三类,体育节事旅游活动具有主题性、暂时性、集中性和综合性等特征。最后,分析了国内外体育节事旅游发展的现状,指出我国体育节事旅游存在体育节事活动地域分布不均衡、选题雷同、品牌较少、政府干预过多等问题,并预测了我国体育节事旅游发展的趋势。 第三章至第五章是论文的重点部分。此三章分别从体育节事旅游主体(体育节事旅游者)、体育节事旅游客体(体育节事旅游资源)和体育节事旅游媒体(旅游业)三个方面对体育节事旅游进行系统地分析。 第三章首先对“体育节事旅游者”的概念进行界定,认为“体育节事旅游者”是出于参观或参与体育节事的原因,暂时离开常住地去异乡访问的人。然后,分析了体育节事旅游者具备身体动机、文化动机、社会交往动机、经济动机等等方面的动机。其次,对体育节事旅游者行为特征进行了一般性分析,认为体育节庆旅游者具有冲动性、新奇性、多样性等行为特征,体育赛事旅游者具有出游稳定、更多还原

【Abstract】 The thesis, which is founded on several subjects such as tourism, economics, management, psychology and so on, studies a series of problems focusing on Sport Event Tourism (SET), including the concept, classification and features of SET, the present situation of foreign and domestic SET, the existing problems and developing trend of SET in China, the motives and behavioral characteristics of sport event tourists, the distribution and exploitation of SET resources, the sport event planning, the marketing and management of SET. The studying methods are as follows: literature search, system analysis, qualitative and quantitative analysis and case study. The thesis is divided into seven chapters:The first chapter is introduction. This part explains the reason for choosing SET as research subject and states the theoretical and practical significance of this study. Thereafter the paper reviews the foreign and domestic SET-related literature and indicates the studying methods, content and theoretical basis of research.The second chapter is a general survey of SET. First, the concept of ’SET’ is defined as: aggregate of phenomena and relations caused by non-settlers’ travel and temporary stay for the reason of visiting or participating in sport events. Then, the paper states the three categories (i.e. Sport Festival Tourism, Sport Game Tourism and Sport Convention & Exhibition Tourism) of SET and the features of SET activities. Last, the paper discusses the present situation of foreign and domestic SET, points out the existing problems (i.e. non-equilibrium of the geographical distribution of SET activities, duplicate subjects of SET activities, the lack of famous brand and the government’s over-intervening, etc.) and forecasts the developing trend of SET in China.The next three chapters are the main body of the thesis. These three parts study SET subject (i.e. sport event tourists), SET object (i.e. SET resources) and SET medium (i.e. tourism industry) respectively in the SET research framework which the paper builds up.The third chapter firstly defines ’sport event tourist’ as: person who leaves his or her residence temporarily and heads for another place for the reason of visiting orparticipating in a sport event. Then, the paper discusses sport event tourists’ motives concerning health, culture, sociality, economy, etc. Next, the paper studies the behavioral characteristics of three types of sport event tourists at a general level. Last, the paper demonstrates the behavioral characteristics of sport event tourists by using the case of tourism-related behaviors of fans who follow the University of Florida (USA) football team (the Gators), which are the research results of foreign scholars.The fourth chapter firstly defines ’sport event tourism resources’ as: tourism resources whose attraction is based on sport events. Then, using 2001 China Sport Tourism Activity Scheme issued by China Tourism Bureau as an example, the paper investigates the stock and distribution of sport event tourism resources according to three economic zones (i.e. eastern China, central China and western China). Next, the paper designs ’sport event tourism resources market evaluation model tree’ from the angle of tourists. After that, the paper discusses the exploitation of sport event tourism resources. Last, the paper studies the sport event planning from six aspects (i.e. theme, activity, atmosphere, time and place, marketing and management).The fifth chapter firstly applies experience marketing to SET marketing from an experience economy perspective and brings forward SET experience marketing mix (5Es)—experience, environment, event, engaging and effect. Then, the paper probes into SET management from three angles of government, market and medium organization. It is believed that the functions of government will constantly change with the development of SET and the expansion of government’s knowledge on managing market economy. The paper holds the view that the SET management needs specialization and standardization and management should obey the basic rules of market economy. It is also suggested that the medium organization should be divorced from government gradually and operate on its own.The sixth chapter is case study. Weifang International Kite Festival is selected as a case for in-depth study through which the paper endeavours to integrate theories with practice.The last chapter is conclusion. This part summarizes the content of the thesis and puts forward some problems which need further research.更多还原