【作者】 韩梅；

【导师】 朱静雯；

【作者基本信息】 武汉大学 ， 编辑出版， 2005， 硕士

【摘要】 财经期刊是中国期刊园地的一个重要组成部分。近年来随着中国经济的异常活跃,作为经济现象的记录者和经济趋势的分析者,财经期刊不仅快速发展起来,并且非常显著。数量不断增多、规模不断扩大、在期刊中的地位不断上升、经营管理水平日益科学化和市场化。 但较之其他类别的期刊,尤其是文化生活类和时尚类来说,中国财经期刊无论是数量、质量还是规模上都存在着差距。特别是近几年财经期刊蜂拥而出,竞争越来越激烈,其经营和发展遇到了许多问题,这进一步影响了财经期刊的发展。随着中国加入WTO,财经期刊得到了更大的发展空间,但其面对的竞争也更加激烈。因此对中国各类财经期刊的发展历程、发展特点、发展过程中出现的问题以及对策进行对比分析研究是必要的、有意义的。 全文共分为五个部分: 引言部分:作者论述了“中国各类财经期刊的对比分析研究”的研究背景、研究意义、研究现状、研究内容和研究方法。 第一部分:改革开放以来中国财经期刊的历史回顾。作者对20多年来我国财经期刊的发展概况、发展阶段和发展特点进行了全面的论述。 第二部分:中国各类财经期刊经营模式的对比分析。在该部分,作者按内容范围划分的标准把中国财经期刊分为三大类,并对它们的发展简况、市场定位、内容特色、读者特征、发行策略及广告策略等方面进行了对比分析。 第三部分:中国财经期刊存在的主要问题。作者从内容定位、人才管理、发行与广告经营等7个方面全面论述了当前我国财经期刊存在的主要问题。 第四部分:中国财经期刊的发展对策。针对财经期刊存在的主要问题,作者提出了9种发展对策。 第五部分:中国财经期刊未来发展趋势。作者对中国财经期刊的集团化、国际化等趋势进行了预测。更多还原

【Abstract】 The finance and economics periodical is an important component of the field of periodical in china. With the active development of our country economy in recent years, as the recorder of economic phenomenon and analyst of economic trend, the finance and economics periodical not only develops fast, but also very remarkable. The quantity is increasing in, the scale is being expanded constantly, position rising constantly, scientific process and marketization day by day of managerial skill in the periodical constantly.But compared with the periodical of other classifications, especially the culture life and the fashions, there is disparity on both quantity, quality and scale. Especially the finance and economics periodical swarms and appears in recent years, the competition is fiercer and fiercer. It has managed and developed and met a lot of questions, this has influenced further development of the finance and economics periodical.As China joining WTO, finance and economics periodical get heavy development space, but its competition that faces is fiercer too. So it is requisite and significant to make a compared research on the development course, the development characteristic and appearing problem.The full text is divided into five parts altogether:Part of the foreword: The author expounds the background, meaning, current situation, contents and approach of that research on analyzing and contrasting china’s various finance and economics.First part: Historical retrospect of china’s periodical development of finance and economics for over 20 years. The author carries on the overall argumentation to the development overview, developing stage and development characteristic of china’s periodical of finance and economics for over 20 years.Second part: The comparing and analyzing of all kinds of finance and economics periodical management modes in china. In this part, according to the standard of the content range, the author divides china’s periodical of finance and economics into three big classes, and compares and analyses their development briefing, market orientation, content characteristic, reader’s characteristic, such respects as the tactics and advertising tactics, etc.The third part: Subject matter that china’s periodical of finance and economics exists. The author describes the subject matter that china’s periodical of finance and economics exists from 7 respects in an all-round way, such as content, talent manage, issue and manage with the advertisement, etc.The fourth part: Development countermeasure of china’s periodical of finance and economics. The subject matter existing to the finance and economics periodical, the author proposes 9 kinds of development countermeasures.The fifth part: Future development trend of china’s periodical of finance and economics. Such trends as grouping, internationalization to the periodical of finance and economics of our country, etc. have been predicted.更多还原