【作者】 潘慧；

【导师】 龚敏；

【作者基本信息】 武汉大学 ， 工商管理， 2005， 硕士

【摘要】 中国加入WTO后,在经济全球化的环境下,我国企业要想在激烈的国际、国内市场竞争中求得生存与发展,就必须提升企业的核心竞争力。先进的企业文化是形成企业核心竞争力的基本保障。本文运用核心竞争力理论和企业文化理论,通过对国内外企业典型案例的分析研究,探讨企业文化,尤其是企业的核心价值观对企业核心竞争力形成的影响,提出塑造创新型企业文化,创建和更新企业的核心竞争力的对策,以期借助企业文化力来提升我国企业的国际竞争力。 对于正处在转型期、面对经济全球化的中国企业来说,文化和观念的转变与创新是中国企业形成核心竞争力的根本。企业文化是发挥人才体系效能的驱动器,是形成核心竞争力的凝合剂。只有当企业文化,特别是企业的精神文化顺应社会发展,融入人们的社会生活,体现时代精神,同时又具有鲜明的企业特点时,它才能促进企业核心竞争力的提升。 企业文化的独特性和难以模仿性,使得企业的核心竞争力不易转移和获得,更具竞争优势。并购后的企业核心竞争力能否整合,更深层次的是两个企业的文化基因——价值观能否融合,即企业核心竞争力整合的关键是两个企业的企业文化能否相融。 企业文化创新是创建企业核心竞争力的关键,创建企业核心竞争力,必须建立与企业自身相匹配的核心价值观。在知识经济时代,人力资源的培育、开发和应用,不仅是经济增长的决定性因素,而且是直接构成企业核心竞争力的关键性战略性资源。要培育创新型企业文化,加强技术创新,加大核心技术的研发力度,重视企业核心竞争力的改进。企业培育核心竞争力,不仅要在培育核心技术、核心产品,扩大企业规模,增强企业经营能力方面下功夫,更为重要的是企业必须在培育管理者的执行能力上花费更多的时间和精力,这一过程实际上是一个资源一能力的转换过程。要提高企业管理者的整体素质和能力,尤其是跨文化沟通协调能力,树立全球合作、竞争意识,放眼世界,把握未来较长时期的变化趋势和规律,增强企业对环境变化的适应性。这对于企业核心竞争力的培育具有非常重要的意义。更多还原

【Abstract】 Being a member of WTO and under the circumstance of economic globalization, if Chinese companies want to live and develop through the hard competitions both from national and international, they must upgrade their core competence. The developed corporate culture is the foundation factor of forming the core competence in a company. Making use of the core competence theory and corporate culture theory, researching the domestic and foreign companies’ typical cases, arguing the topic of corporate culture especially the effect of core values on the foundation of core competence, this article proposes the advice of shaping innovative corporate culture and the methods to create and renew the core competence, so as to improve the international competence of Chinese companies.To Chinese companies, which is under the structure-changing term and facing economic globalization, the changing and innovation of culture and ideas is the root of forming the core competence. Corporate culture is the driver of efficiency in human resource system, and is also the gel to solidify the core competence. Only if the corporate culture especially the corporate spirit culture go on with the society development, merging into the people’s social lives, showing the times spirits, and at the same time processing the vivid enterprise characteristics, can it promote the upgrading of the core competence.It is corporate culture’s uniqueness and hardship to copy that makes the enterprise’ core competence can’t be transferred and obtained easily, and strengthens the edge of competence greatly .The problem of enterprise’ core competence merging after enterprises combining depends on the merging companies’ deep-rooted problem, if their culture gene-the values can merge, that is to say the key of enterprise core competence’s merging is whether their corporate cultures can merge.Enterprise culture innovation is the key to create the enterprise core competence, to create the enterprise’ core competence, the founding of core values matching enterprise itself is a must. In the period of intelligent economics, the human resource’s nurturing and developing and application is not only the decisive factor of economic developmentbut also the direct strategic resource of forming the enterprise’ core competence. To nurture the innovative enterprise culture, they must enhance the techniques innovation and focus on the core techniques development and the improvement of enterprise’ core competence. To nurture the core competence, they should spend more time on the core techniques development \core products\magnifying the scale\improving the management, more important is that the company must spend more time and energy on the executing, the process in fact is a transforming of resource to capability. To improve the enterprise managers’ whole qualities and capabilities, especially the coordinating ability across the cultures, they should realize the importance of international cooperation and competence, getting the world broad view, keep pace with the trend and regularity in long term future, enhancing the adapting ability to environment, this should be very important to the nurturing of enterprise’ core competence.The intelligent property (IP) is intangible assert in company, it is an important resource to improve the enterprise’ core competence. Enterprise should strengthen the consciousness of protecting the IP, establishing the mechanism of anti-betraying secret information. If the protection to IP is lost, enterprise will face the loss of resource and opportunities, or even weaken the competence edge, blocking the development of enterprise. The most usual mean of anti-betraying secret information is to seek protection from IP laws. The enterprise should consider the objective of protections and decide which IP law to choose.When Chinese enterprises are constructing their new enterprise culture, they should stand on their local culture, combining the actual factors, focusing on nurturing enterprise spirit and HRM, improving their credibility, studying and innovating much more, highlighting the enterprise culture values, using it as the guide of actions, the corporate culture with modern characteristics and its own traits should be transferred into the consoliding\centripental\competence power to improve enterprise’ core competence. We firmly believe that with the Chinese opening and innovative grand practice, the implanting of excellent enterprise culture gene into the enterprise daily management will make the Chinese enterprises develop for a long time and getting great success in the future.更多还原