【作者】 王军；

【导师】 梁文潮；

【作者基本信息】 武汉大学 ， 工商管理， 2005， 硕士

【摘要】 汉江集团水电公司是丹江口汉江集团下属的分公司,承担了汉江集团和丹江口市、郧县、河南淅川直供区的供电任务。1995年《电力法》出台后,有关条文不允许水电公司直供电,企业的生存和经营受到严重威胁。2002年开始的电力体制改革措施和《电力法》发生冲突,由此引发了修改《电力法》的猜测,这又给水电公司带来发展新的希望。2004年开始的南水北调中线方案对于水电公司而言,既带来了发电量的减少,又带来用电量的增加。本文正是基于这些背景,探讨水电公司在新形势下的竞争战略。 本文首先介绍了水电公司的基本情况,在列出了研究背景后提出了本文的研究思路。第2章重点介绍了战略管理的基本定义和几种战略管理理论,然后阐述了本文将要用到的几种分析技术,即外部分析、内部分析、安德鲁斯的SWOT分析框架、波特的五种力量模型和价值链模型等。 在外部环境分析方面,本文首先分析了《电力法》有关条款对水电公司带来的困境,然后阐述随着电力体制改革的深入,国家有可能修改《电力法》,而这就有望确认公司供电的合法性;南水北调中线工程带来了施工期间的用电增加和新的供电区域,但同时又因为工程建成后丹江电厂发电量减少给公司的经营带来了压力;对于水电公司的竞争环境,本文应用了波特的五种力量模型进行了分析,列出了竞争对手的强劲挑战;从水电公司的EFE矩阵得分来看,外部条件对水电公司是有利的。在内部分析方面,本文利用了价值链模型,首先分析了公司的组织机构和运营流程,发现现有的组织机构不适应快速发展的市场形势;在人力资源管理和企业文化方面,现有的管理机制没有调动企业员工的积极性。 内外部环境分析结束以后,本文用SWOT分析方法列出了水电公司可能采取的战略。然后运用IE矩阵得出水电公司现有的战略态势,认为外部条件对水电公司有利,企业应采取以市场渗透为主的加强型战略。 针对企业内部资源能力不足的现状,本文从提升企业执行力的角度出发,认为企业应进行组织重构、优化流程、加强人力资源管理和企业文化建设。 本文的最后一章对本文的分析过程做了总结。更多还原

【Abstract】 The Water&Power Company is a filial company affiliated to Danjiangkou Hanjiang Group, it supplies power to Hanjiang group, Danjiangkou city, yun county and xichuan county. Since the law of electric power was implemented in 1995, the company has been inhibited to supply power directly. This threatened the existence and operation of the enterprise seriously. While the reformation of the electric power system in 2002 conflicted to some clause of the law and made it possible to modify the law, this brought new hope to the development of the company .In 2004,the operation of Transfer Water from South to North engineering caused the reduce of the generate power of Danjiang Power Plant as well as the increase of the power consume .In this paper, the author discussed the competition strategies based on the background mentioned above.In this paper, the author first introduced the situation of the company, then put forward the research way after presented the research background .In the second chapter, the author illustrated the definitions and some strategic administration theories, then expounded some analysis techniques which was cited in the paper such as the exterior analysis, internal analysis, Andrews SWOT analysis frame, five kinds of competition power and value chain model etc.In the aspect of exterior environment, the author first demonstrated the plight which the related clause of law has brought and pointed that with the deeply development of the reformation of the power system, it is possible to modify the law, therefore it is likely to affirm the company’s validity of the electric supplement; then the author showed that the operation of Transfer Water from South to North engineering will cause the increase of the consume power while reduced the number of the generate power, this will add the pressure to the company; meanwhile, the author cited Porter’s five power model to analyze the environment and pointed out the competition trend. From the score of the EFE matrix, the author found the external condition was advantageous to the company. As for the interior condition, the author made use of the value chain model to analyze the organized institution and the flow of the company and thought that the existing institution could not accustomed to the market position which developed so quickly; In the part of the humanresource management and enterprise culture, the author thought the existing administration model could not inspire the enthusiastic of the employee.In addition, the author showed the feasible strategies which the company could take and used IE matrix to get the existing strategic trend of the company, then pointed out the external condition was beneficial to the company, the enterprise should take the intensive strategy which give priority to market penetration.Aim at the fact that the absence of the internal resource, the author thought the enterprise should rebuilt the organization, improve the flow and enhance the human resource administration and the enterprise culture construction.At the last chapter, the author summarized the whole analysis process of this paper.更多还原