【作者】 王莉；

【导师】 夏琼；

【作者基本信息】 武汉大学 ， 新闻学， 2005， 硕士

【摘要】 自上个世纪末以来,媒介业攻城夺地的无硝烟之战,愈演愈烈。媒体不得不卸下过去所固守的“传者本位”姿态,对自己的社会角色进行重新定位。它们认识到“市场中心”首要原则,一方面努力在“内容为王”指导原则上做出提高内容产品质量的各种努力,另一方面,在经营上主动与市场、国际接轨,引入全新的市场化理念,以期寻求更多新的发展契机。被喻为“第四产业”的媒介,同时被公认为“21世纪最后一个‘暴利行业’”,就在其产业属性也逐渐彰显的过程中,他们开始认真地在自身的责任与发展之间寻求平衡。而本论文的研究对象——中国时政新闻周刊,也正面临着同样的问题,在摸索着前进。 本文正是本着分析现状—提出问题—发表见解这样一个基本的脉络,由“史”入“实”,较为深入地对现阶段我国时政新闻周刊做了一个善意的剖析。核心部分从新闻周刊的内容生产(即新闻业务)和市场化运作两大层面着手进行探讨。论文共分四章: 第一章,阐述了时政新闻周刊的概念,并回顾了新闻周刊跨越两个世纪的发展历程,并以自己的看法总结了当代中国时政新闻周刊的总体特征,进而按三类分类标准确定其归属。 第二章,针对新闻周刊的内容生产状况,分别从选题策划、栏目版块编排、行文风格、封面及版式设计四个方面加以分析。其间有正反两方面经验的总结。提出意见。 第三章,分析了新闻周刊的市场运作状况。从提出市场化运作策略理论依据入手,着眼整合内部资源、健全广告发行、灵活的资本运作三处进论述。总结现状,提出意见。 第四章,总结论证,以全景解读的方式,细数了中国时政新闻周刊兴盛的缘因及目前亟待解决的问题。最后就其发展趋势做出预测。更多还原

【Abstract】 Since the end of last century, the non-smoke war of the media become more and more intensive. The media has to offload the posture marked with "media determined" and begin to re-orientate his own social part. They realize the principal theory of "market centric" . On the one hand, try to make all kinds of endeavor for the enhancement of content quality which based on the instructive tenet "content is all" . On the other hand, passively joint with market and national criteria in the field of management, induce newly market conception and seek for more development chance. The media was so called "the forth industry" and "the most profitable industry of 21-century" , during the process of outstanding industry attribute appeared, they also begin to find balance between obligation and development. The Chinese news-periodicals which my thesis talked about face the same question.The thesis follow the basic clue of status analysis question first, raise question then and opinion provided last. From the history to reality, deeply interpret the whole condition of the present news-periodicals. The core part discuss from two sides: one is content production and the other is marketable running. The whole was divided into four chapters:The first chapter, expatiate the notion of news-periodical and retrieve the history of it. Especially conclude the mainly feature and classify it into three types. The second chapter, aim at the panorama of content production, talked about the topic planned field arrangedN writing style and format design, mixed with the pros and cons. The third chapter, analysis the marketable running including the conformity of inner resource .. improvement of ad. and publish, flexible capital running. The forth chapter, by way of scanning of all aspects, talked about the original factor the emergent question faced updated and heading tendency of Chinese news-periodicals.更多还原