大连普利翰峰文化广场有限公司发展战略研究

【作者】 智勇；

【导师】 张米尔；

【作者基本信息】 大连理工大学 ， 工商管理， 2006， 硕士

【摘要】 近年来,我国文化产业得到了迅速的发展,在国民经济中的地位越来越重要,为国内的文化企业提供了良好的发展机会。同时,随着在文化领域内投资的增多,企业面临的竞争也越来越激烈。在这种情况下,中国的文化企业尤其是民营文化企业,如何确定发展方向,怎样实现发展目标都需要认真地探讨。作为文化产业的新进入者,大连普利翰峰文化广场有限公司面对着激烈竞争的市场,更加迫切的需要制定一个适合自己、切实可行的发展战略。 本文基于战略管理的基本理论和方法,从中国文化产业的特点出发,结合企业所处的宏观、微观环境,依据企业制定战略的基本过程来探讨适合大连普利翰峰文化广场有限公司的发展战略和实施方法。同时希望为同类型的企业提供一些参考依据。 首先,论文以市场经济为背景,运用企业战略管理理论与技术,对大连普利翰峰文化广场的内外环境进行了深入分析,找出了发展的机会和威胁,自身的优势与劣势,为制定发展战略奠定基础。其次,建立了数学模型,对2006年之前大连普利翰峰文化广场的市场容量和发展前景进行了预测,为制定发展战略提供依据。再次,在对公司外部机会和威胁、内部优势和劣势进行分析后,运用SWOT矩阵分析制定了公司的七个备选方案。最后,利用战略计划的数量模型(QSPM)对七个备选方案进行了评价,在此基础上进行综合,最终提出两个方面的推荐战略。更多还原

【Abstract】 Recently, China’s culture industry has developed quickly, and is playing a more and more important role in national economy, which offers more opportunities to China’s culture enterprises. Meanwhile, when invest into culture industry become more and more, competition faced by enterprises is becoming warmer and warmer. Under this situation, China’s culture enterprises, especially as non-state culture enterprises, need think better of how to determine developing direction and how to come true their aims. As a new enterprise of culture industry, facing drastically competitive market, Dalian Puli Capstone Culture Plaza(PCCP) urgently need establish a suited and feasible developing strategy.According to the practical situation of PCCP, basing on basic theory of strategy management, thinking about character of China’s culture industry, this paper makes systematic research on the company strategies in management and development. And this study is hoped to offer some valuable ideas to other enterprises.Firstly, the paper, taking the market economy as the background, analyzes the inside and outside environment faced by PCCP thoroughly, picks up the development opportunities and threats, superiority and inferior position, using the enterprise strategic management theory and technology, so that contribute to the selection of development strategies. Secondly, the paper forecasts the market capacity and development prospect of PCCP in year 2006 . Thirdly, the paper analyzes quantitatively the opportunities and threats, advantages and inferior position of PCCP, and concludes 7 development strategies of PCCP for selection using SWOT Matrix. Finally, the paper evaluates the proposed 7 strategies using The Quantitative Strategies Planning Matrix(QSPM) , and comprehensively summarizes two recommended strategies.更多还原