【作者】 滕继果；

【导师】 吕尚彬；

【作者基本信息】 华中农业大学 ， 社会学， 2005， 硕士

【摘要】 本文立足于我国即将由下岗职工基本生活保障向失业保险转型这一特殊宏观社会背景,选取下岗职工这一特殊群体,以大众传媒为切入点,运用问卷调查与个案访谈相结合的研究方法,以大众传播的使用满足理论和创新扩散理论为基点,先对潍坊市国有企业下岗职工的媒体接触状况进行了描述与分析,进而重点探讨了大众传媒对潍坊市国有企业下岗职工再就业影响的程度和内容,最后找出其主要影响因素和存在的问题,并提出相应的对策建议,以供有关部门借鉴。 首先,通过对潍坊市国有企业下岗职工的大众媒体接触状况的描述性分析发现:潍坊市国有企业下岗职工下岗期间在大众媒体媒体接触目的性以及接触频率上并非同步增长,而是具有异质性。就媒体接触目的性而言,报纸媒体和广播媒体较显著,而电视媒体和网络媒体不明显。就媒体接触频率而言,潍坊市国有企业下岗职工下岗期间的广播媒体接触频率显著增加,而报纸媒体和网络媒体的媒介接触频率减少,电视媒体的媒介接触频率没有明显变化。经济作为一个中介因素在潍坊市国有企业下岗职工的报纸媒体订购、阅读数量变化上起了显著性影响。 其次,本文主要从下岗职工一般受众和下岗职工中的意见领袖两条主线出发,从下岗职工再就业态度、再就业行为、再就业效果这三个纬度详细分析了大众传媒对潍坊市国有企业下岗职工再就业的影响。通过统计分析,本研究得出以下结论:第一,在潍坊市国有企业下岗职工再就业影响力方面,大众传媒较人际传播略逊一筹。两者的发力点有所不同,导致两者在影响力方向上出现明显差异。第二,大众传媒在对潍坊市国有企业下岗职工再就业的社会支持方面没有发挥出其应有的影响力。第三,目前,下岗职工中的意见领袖是再就业知识、技能创新与扩散中的重要力量。 再次,通过深入分析发现大众传媒对潍坊市国有企业下岗职工再就业影响方面存在以下问题:大众传媒信息真实性问题;大众传媒再就业心理疏通问题;大众传媒典型宣传的夸大等宏观问题以及大众传媒在对下岗职工再就业影响方面存在的其它细节问题,例如招聘信息数量不足等,并提出了相应的对策建议。 最后,在概括本研究结论的基础上,探讨了研究中的不足之处。更多还原

【Abstract】 Based on the macro background that Chinese society stays in the transformation stage from a basic life needs guarantee one to a unemployment insurance one, this thesis selects the special social group of the laid-off worker as research objective and choose mass madia as the research perspective,we apply a research method combined by questionnaire investigation and case interview methods to describe the laid-off workers’ basic situation of media used at present, and then, we discuss the influencing content and extent of mass media to the reemployment .We find out the main influencing factors and existent problems, and put forward corresponding countermeasure.First of all, by the descriptive analysis about the mass media’s using of laid-off workers in WeiFang city, we find out that the frequency and the purpose of mass media used are not increase in step in the laid-off workers in WeiFang city, but take on some kind of heterogeneity. As a medi-factor, economy has played a very important role in the change of the newspaper of the purchase and the reading. As far as the purpose of mass media used concerned, the newspaper and the broadcast are remarkable, but the TV and the network are not. As to the frequency of mass media used, the frequency of the broadcast used increases, the newspaper and the network reduce, the TV does not changes obviouely.Second, the research expatiates on the theme in three aspects, at the same time going from two main roads. We draw a conclusion from the statistic data below. Firstly, as far as the effect on reemployment concerned, human communion is better than mass media. Secondly, mass media don’t exert the effect that it should have under the social support. Thirdly, opinion leaders in the laid-off workers are the important powers in the diffusion of innovations of knowledge and skill now.Three, through the deep analysis, we find out that there are many problems in the mass media’s effect on the reemployment, for example the reality of the information on mass media and psychological abreaction on mass media. At the same time we put forward corresponding countermeasure.At last, the research has summarized the conclusions and put forward the shortcoming of the research.更多还原