【作者】 王景峰；

【导师】 郭晓川；

【作者基本信息】 内蒙古大学 ， 企业管理， 2005， 硕士

【摘要】 企业要在复杂的环境中求得生存并发展壮大,并非一件易事。在激烈的市场竞争中,企业要面对诸多竞争对手,企业与企业、企业与消费者、企业与供应商、企业与潜在进入者、企业与替代品之间会产生激烈的竞争。竞争发展到今天,随着企业的经济能力以及产品统一性越来越高,其竞争已经不仅仅是纯粹的经济能力的竞争,单纯依靠经济能力来获得竞争优势的方式遇到了瓶颈,现在的竞争已经包含了相当大的伦理成分,企业也越来越重视伦理因素在竞争中的作用。 为了获得可持续的发展,获得持久的竞争优势,企业应当应用经济和伦理两种方式来谋划未来的发展大计。从企业外部方面来说,企业要和若干个竞争对手之间保持一种“合作—竞争”的关系;从企业内部方面来说,就是要加强企业伦理的建设,将企业的伦理优势转化为竞争优势。 本文从产业竞争分析入手,通过加入企业伦理因素对产业竞争分析模型重新演绎,获得了“伦理拔河”模型。文章论述了企业伦理因素在产业竞争中发挥的作用,以及在这种新的关系之下和各种竞争力量之间应当保持的关系。之后将对企业应当怎样获得伦理优势以及伦理优势在企业中如何构建做简要分析。更多还原

【Abstract】 It is not an easy thing to survive and strong a company in many kinds of relationships and competition. In that competition, a company have to face multilateral competition, such as with other company, with consumer, with new entrant, with supplier and with replacer. Nowadays, the competition is not only a competition rely on economy capacity, but also rely on Ethics because of the development of competition. The company are more and more recognize the function of Ethics.To get continuable development and competition advantage, a company must applies two kinds of method to think of the future of the company. The method including Economy and Ethics. To the outside part, the company should keep an cooperate-competition relationship; To the inner part, the company should enhance the construction of Business Ethics and translate the Ethics Advantage into Competition Advantage.Start with the analysis of industry competition, this text discuss the action of Business Ethics and the relationship of each kind of competition by the way of rebuilding the model of industry competition as the model of "Ethics Push-and-Pull". And after that, we’ll make a simple analysis of how to gain and construct Business Ethics.更多还原