【作者】 许建；

【导师】 司马锡生；

【作者基本信息】 南京工业大学 ， 企业管理， 2005， 硕士

【摘要】 进入20世纪术,在国家资本政策开放下,由于聚酯业的高额利润(当时每吨聚酯切片利润高达2000元左右),所以在利益的驱使下,吸引了大量民营资本。再加上国产聚酯技术的日渐成熟,单位产能投资下降,使我国聚酯业超常发展。2000年我国聚酯产能为595万吨,到2003年发展至1260多万吨,短短三年增加了一倍多。 经过了近几年的超高速发展(年增长率在20%以上),目前我国聚酯工业的规模独占世界鳌头。但同时,中国的供应和需求的平衡能力越来越弱,因为聚酯扩能增长超过了国内需求的增长,中国必须出口其剩余量,这就可能出现低价出口竞争现象,行业毛利前景并不乐观。 因此,随着中国聚酯工业的超速发展和民营企业的迅速状大,中国的聚酯化纤生产行业正发生着深刻的变化。民营聚酯企业的异军突起,以及经济全球化带来的外资聚酯企业的抢滩登陆,我国聚酯行业的竞争格局发生了变化,国有企业已不再是一统天下。且随着聚酯产能的扩大,产品利润率也呈下降趋势。由于近年来国有聚酯企业产能发展缓慢,在市场上的主导作用正逐步下降;国有聚酯企业高投资、高成本的劣势也使其生存和发展受到严峻挑战。仪征化纤股份有限公司作为国内最大的现代化化纤及化纤原料生产基地,拥有100多亿元的总资产,曾经在中国化纤市场上处于绝对的领导地位。但经过这些年中国聚酯化纤业的飞速发展,其市场份额由最高峰时的60%左右已下降为8%左右,过去的那种主导地位已不复存在,其市场的影响力也在下降,作为目前国内聚酯市场产能最大的企业,在部分聚酯产品品种和一些地区市场成为民营企业竞争的“靶心”。仪征化纤股份有限公司的生存和发展正面临着前所未有的严峻挑战。 尽管面临着聚酯化纤市场的激烈竞争,但同时,随着人口的自然增长,生活水平的提高,消费观点的变化;随着航天、航空、海洋开发,新能源利用,生物医学工程、电子通讯事业的发展,许多新兴产业的形成,又都为聚酯新品种的应用与发展带来了新的机遇。因此,重新审视新形势下仪征化纤股份有限公司的发展战略,全面提升企业的核心竞争力已经迫在眉睫。 当前上游石油价格居高不下,下游纺织品出口也因欧美的贸易保护政策难以持续高速增长,再加上国家对化纤行业完全放开后出现了一定的投资过热现象,化纤常规品种竞争同趋残酷。同时,仪化虽具有国企中经常出现的用工制度不灵活、管理成本高等缺点,但也有技术力量强、财务结构好、管理相对完善的优势。因此,本文提出了仪化公司通过远景教育树立文化优势、加强研发树立技术优势、体制改革树立管理优势、产品调整树立市场优势的基本竞争战略,试图找出一条大型国有聚酯企业在激烈的市场竞争中如何确立核心竞争力,实现企业生存和发展目标的可行之路。更多还原

【Abstract】 Entering 20 century’s end,Chinese capital policy has become open.Because of the polyester industry’s high profit margin(polyester slice’s profit reached as high as about 2,000 Yuans per ton at that time),polyester industry has attracted a massive private capital.Because domestic polyester technology had slowly become mature and the investment per unit had dropped accordingly,Chinese polyester industry got a remarkable development.In 2000,Chinese polyester output was 5.95 million tons,but in 2003 it soared to 12.6 million tons.Polyester output doubled in less than 3 years.Through recent years’ quick development(with annual growth rate over 20%),China has become one of the largest polyester manufacturers of the world.But at the same time,because the polyester output’s growth has surpassed the domestic demand’s growth,China can’t balance the supply and the demand. So China had to export the polyester remainder,which may cause low price export competition.The prospect of the industrial gross profit will not be optimistic.Therefore,by the quick development of Chinese polyester industry and the rapid expansion of private enterprises,Chinese polyester industry has undergone deep structure change.As a result of economic globalization,foreign polyester enterprises have appeared as a new force in China.Chinese polyester industrial competitive pattern has changed.State-owned enterprises are no longer the only polyester manufacturers.By the expansion of the polyester output,the profit margin tends to drop.In the recent years,because state-owned polyester business developed slowly,it has been losing its leading position gradually.Its weakness of high investment and high cost has challenged its ability of survival and development.YCFC is the largest domestic manufacturer of chemical fiber and its raw materials.The company’s assets amounted to more than 10 billion Yuans.It once held an absolute leading position in Chinese chemical fiber market.However due to the rapid development of Chinese polyester chemical fiber industry in these years,its market share has dropped from about a peak of 60% to about 8%.Its past dominant position has disappeared,its market influence has also decreased.As the largest domestic polyester manufacturer now,YCFC’s market share became the target of private enterprises in the segment markets of some kinds of polyester and some local markets. YCFC is facing an unprecedented challenge of survival and development.Although facing the intense competition of polyester market,the industry has a new opportunity to apply and develop new varieties of polyester because of natural growth of population,the upgrade of living standard,the change of consumer viewpoint and the development of astronautics,aviation,ocean development,new energy utilization,bio-medical engineering,electronic communication and the emergence of new industries.Therefore,it is urgent to examine the development strategy of YCFC under this new situation and enhance its core competitiveness.At present the price of upstream petrol products miantains high, and the export of downstream textile products can hardly maintain rapid growth because of American and European trade protectionism. In addition, the full opening of China’s chemical fiber industry leads to overheated investment. All these result in cruel competition in normal chemical fiber products. Although YCFC has the disadvantages of inflexible of employment, high management costs, etc, the company has the advantages of strong technical force, sound financial structure and good management. Therefore the paper put forward a basic competition strategy for YCFC i.e developing cultural advantages through education, developing technical advantage byintensifying R&D, developing management advantage by institutional reform and developing market advantage by product readjustment. The paper tries to find a feasible road for large scale state-owned polyster manufacturer to develop core competitiveness and realize survival and development goal in fierce market competition.更多还原