【作者】 王斌；

【导师】 林丹明；

【作者基本信息】 汕头大学 ， 产业经济学， 2005， 硕士

【摘要】 本文对经营模式及电子商务经营模式的内涵、分类及组成要素进行全面的比较综合,对国内外证券电子商务经营模式的分类进行了总结,由此建立了由收入来源、证券研究、客户关系和战略合作四个要素组成的证券电子商务经营模式的分析框架。不同的收入来源、证券研究能力、客户关系水平和战略合作范围使得券商有不同的市场定位、客户基础和信息服务,对信息技术的应用程度也有不同的要求,进而影响到企业的证券电子商务发展水平。 本文分别用网上交易占比即网络化程度和信息技术应用程度来衡量狭义和广义和证券电子商务概念,通过对证监会会核准的89家具有网上委托业务资格的券商进行网上调查,分别设计哑变量对上述组成要素进行评价并获取数据,从收入来源、证券研究、客户关系和战略合作四个方面来对证券电子商务发展水平进行实证研究。结果表明,收入来源越广,网络化程度越低,信息技术应用程度越高;证券研究对信息技术应用程度影响不显著,对网络化程度的影响显著;客户关系对网络化程度和信息技术应用程度影响都显著;战略合作对网络化程度影响的影响不显著,对信息技术应用程度影响比较显著。 根据上述实证结果,本文对证券电子商务经营模式的创新进行了讨论,结合我国券商当前面临的机遇和挑战,提出相应的发展策略。更多还原

【Abstract】 This thesis studies securities e-business models by focusing on the essential elements and the relationships among them. Various e-business models and corresponding theoretical implications are summarized, with essential elements of e-business models identified and classifications of e-business models developed. Accordingly, a new securities e-business model architecture is constructed, which includes the four principal elements of income source, securities research, custom relationships and strategic cooperation.The thesis takes a further step to analyze the associations between the four elements and the extent to which securities e-business is developed. Empirical analysis shows that income source is positively related to applications of information technologies (IT) but negatively related to the degree of networking. In addition, securities research is related to the degree of networking and strategic cooperation is related to IT applications, customer relationships are significantly related to both IT applications and networking.Based on the empirical results, the thesis discusses the path for innovations of securities e-business models and puts forward strategic implications in accordance.更多还原