【作者】 黄顺红；

【导师】 朱创业；

【作者基本信息】 成都理工大学 ， 第四纪地质学， 2004， 硕士

【摘要】 论文对传统旅游目的地的创新开发体系进行深入研究。除前言和结论,全文共分六章内容进行阐述。 论文首先对传统旅游目的地的概念和特征进行简单概述后,对传统旅游目的地创新开发的必要性与可行性进行了论证,包括传统旅游目的地旅游资源开发、旅游产品开发、旅游形象发展、旅游市场开发的阶段性考察;剖析了传统旅游目的地当前面临的困境,提出了传统旅游目的地创新开发的理论体系,即:确定创新开发目标、分析创新开发背景、构筑三个创新板块,形成形象塑造创新、产品设计创新、市场拓展创新的三轮驱动开发模式。形象塑造是“基础”,提出了传统旅游目的地形象塑造的三种方式:设计、维系和更新,并分别研究了形象塑造的具体方法和措施;旅游产品的创新设计是“核心”,系统分析传统旅游目的地旅游产品的竞争力,研究旅游产品发展趋势,从优化产品结构、提升产品质量、加强产品组合三个方面入手,实现旅游产品的三维创新设计;旅游市场拓展是“关键”,从传统旅游目的地市场开发的具体情况入手,提出传统旅游目的地市场拓展的组合体系:形象吸引、活动推广、营销拓展。最后把实证分析与理论研究相结合,以安仁旅游的创新开发为例进行传统旅游目的地创新开发体系的具体阐释。更多还原

【Abstract】 This paper is to study the innovative development of traditional tourism destination by taking Sichuan Anren as a case study. Besides foreword and conclusion, the paper is composed of six parts. Following,At first, the writer particularly introduces the characteristics of traditional tourism destination. Based on the quantitative analysis of background, the author has narrated the main problems in the development process of traditional tourism destination. According to the function, targets, guides and principles, the author introduces the theoretical frame and strategies that promotes the development of traditional tourism destination. The key is to plan an innovative development mode that includes tourism image building, tourism product design and tourism marketing. This paper supplies three ways for image building system according to different requirements by various traditional tourism destinations: designing, maintaining, renewing. The author also point out that tourism product design system needs structure adjustment, quality promotion and combination enhancing and the tourism marketing system puts forward image attraction, festival effect and marketing expansion. On the base of the above, Anren, located in Sichuan Province, is taken as a actual and concrete casefor the study above mentioned procedures.更多还原