【作者】 朱祖纯；

【导师】 郭光华；

【作者基本信息】 湖南师范大学 ， 新闻学， 2005， 硕士

【摘要】 新闻报道规模是指新闻媒体在报道时间、空间、力度等方面所形成的报道的格局、形式或范围。是一个实践中经常遇到的、十分重要的新闻业务问题。 新闻报道规模的表现形式丰富多彩。从时间、空间、力度三个维度来考察,它主要通过报道时长、报道时段、文体选择、版面处置、报道力度等方式宋体现。报道规模不管通过何种方式宋体现,它最终都物化为一种报道规格。 影响新闻报道规模的因素很多,主要的有新闻价值、宣传价值、受众需求、经济利益等。一般情况下新闻价值和宣传价值是与新闻报道规模成正比的,即新闻价值与宣传价值越大的新闻事实,媒体对其报道规模亦越大,反之亦然。但不同媒体由于其宣传方针和价值判断标准不同,其对同一新闻事实的报道规模也就不同。受众需求对报道规模的影响较为复杂。受众未知成分越多的信息,与受众预存见解相符的信息,以及关于个人、团体、国家的正面形象的信息,都是受众乐于接受的,其报道规模相对要大些。反之,其报道规模就要加以控制。经济利益对报道规模的影响则具有“二重性”。 确立合适的报道规模对新闻报道来讲非常重要,确定得好能事半功倍达到很好的传播效果;确定不好就达不到报道的目的,甚至会影响媒体的公信力。因此确定新闻报道规模一要坚持适度可信的原则。即要准确充分地认识和把握报道客体所蕴涵的新闻价值和宣传价值,注意把握好确立的更多还原

【Abstract】 The scale of the news report refers to the pattern, the form, or the range of the report in the areas of report timing, space and power etc. It is a general and very important issue in news business filed.Various forms of expression for the news report scale are used. Viewing from the aspects of time, space and power, the news report scale could be expressed in terms of the length, the broadcasting time, the style, the layout, and the power of report. No matter which kind of expression is used, the news report scale will turn into a standard of news report.There are some factors influencing the scale of news report, including the value of news, the value of publicity, audience’s demand, economic benefits, etc. Generally speaking, the greater the value of news and that of publicity a news report has, the larger scale of news report will be used by the media, and vice versa. Due to the different publicity policy and judgment standard for value deployed by different media, the scale for the same news report varies.It is very important that we establish a suitable scale of news report to achieve good communication and publicity effects. Otherwise a medium will fail to achieve its publicity goal, and even negatively influence its public trust. Some suggested principles should be used to decide the news report scale. First is the principle of being moderate and believable. A medium should fully understand the value of news and the value of publicity implied by the report object. A set of measurements should be set up to ensure that the news report scale deployed fits well with the values of the report objects, in order to avoid exaggeration or understatement. The second principle is to hold control and更多还原