【作者】 常忠诚；

【导师】 纪玉山；

【作者基本信息】 吉林大学 ， 西方经济学， 2005， 硕士

【摘要】 20 世纪90 年代以后,在以信息和互联网技术为主要标志的新技术革命的推动下,网络经济迅速地发展壮大起来,引发了一场深刻的生产方式和生活方式变革。为了有效地把握网络经济所带来的机遇和挑战,本文利用经济学的基本原理,从网络经济的内涵和规律出发,深入分析了网络经济对企业的影响,以寻找网络经济条件下提升企业竞争力的有效途径。文章认为,由于网络经济有着与传统经济迥然不同的特征和规律,传统企业必须用新的思维、新的意识、新的知识和技术来面对网络经济。只有跟上网络经济的发展步伐,前瞻性地考虑网络经济为企业经营所带来的划时代影响,深入地改革企业的组织结构和业务流程中存在的种种缺点和不足,积极实施企业信息化战略,将传统的经营模式与先进的电子商务模式相结合,这是企业提升竞争力的必由之路。更多还原

【Abstract】 Since the early 1990s, with the rapid development of information andInternet technology, the network economy began to emerge and developedquickly. As a new economy form different from agricultural and industrialeconomy, not only did network economy accelerate the economicglobalization, it also caused a sound change on the type of production andliving in the human society. Nowadays, the development of network economyhas become an inevitable trend, and the development condition of onecountry’s network economy has been regarded as an important standard formeasuring its national power. Recently, the economic globalization isaccelerating and the international competition becomes more severe. Undersuch condition, to improve the social and economic development bydeveloping network economy is our necessary choice. We should seize theopportunity to develop network economy and try our best to implementinformationalization of national economy and society, which is important foroptimizing our industrial structure, changing the economic growth mode,constructing economic society, developing recycle economy and acceleratingthe industrialization and modernization.In the process of developing network economy and implementinginformationalization strategy, informationalization of the enterprise is mostimportant and should go ahead. This is decided by the enterprise’s property ofacting as the basic economic main-body. After China’s entry into WTO, ourenterprises will have to compete with their foreign counterparts in the globalmarket. Unless we do equip our enterprises with advanced informationtechnology, it is impossible for them to win in the competition. Theinformationalization of enterprise is not only the important content and basisof the informationalization of national economy and society, and it is also anecessary way to improve the competitiveness of enterprises. In some sense,an informationalized enterprise is the optimum combo of traditional enterpriseand network economy.The development of network economy brings us both new opportunitiesand challenges, so the traditional enterprise must adopt new thought, newsense, new knowledge and technology to confront network economy. Onlykeeping up with the pace of network economy, considering the networkeconomy’s unprecedented influence on enterprise’s operation and reformingthe old organizational structure and business process, can we do improve thecore competitiveness of our enterprises.Based on the recent research work of network economy, In order to findout a more effective way to improve the competitiveness of enterprise, thispaper begins with the connotation and rules of network economy and make asound analysis of the network economy’s influence on enterprise using thebasic economic tools. In detail, the paper includes such content as below:Chapter I: This part begins with the background of network economy andmakes a brief introduction of development condition of network economy indeveloped countries, then points out the importance of developing networkeconomy.Chapter II: This part focuses on the development and mechanism ofnetwork economy. Firstly, it introduces the connotation and characteristics ofnetwork economy and points out that the development of information andnetwork technology constitutes the basis of network economy; the innovationof knowledge and technology is the motivation of network economy; thenetwork economy can’t exist without the support from the development of realeconomy; the core content of network economy’s development is the widelyuse of information technology in social production and living. Secondly, itdiscusses the effect mechanism and evolution law of network economy andcomes to a conclusion that the informationalization and globalization are two更多还原