【作者】 许壮飞；

【导师】 钱广荣；

【作者基本信息】 安徽师范大学 ， 马克思主义理论与思想政治教育， 2005， 硕士

【摘要】 市场经济的发展带动了我国市场营销的发展。但在发展的同时,我国的市场营销也存在诸多问题。究其原因,主要是企业领导人和员工的道德水平不能适应市场营销的客观要求,转轨时期的道德体系与经济建设不相配套,“经济人”与“道德人”的统一没有形成内在的机制,相关的法制建设和政府管制滞后等。本文试图运用伦理学的方法,对中国目前市场营销领域所存在的问题进行分析和研究。更多还原

【Abstract】 The development of market economy has driven the development of our country. But while developing, a great deal of questions exist in the marketing of our country. Trace it to its cause, it is chieftain and staff morals level that can’t meet objective demand of marketing mainly ,the moral system of the period of transition and economic construction do not form a complete set ,the unity of economic people and moral people has not formed the inherent mechanism, relevant law construction are in charge of lagging behind etc. in the system of the government. This text attempt to carry on the analysis and research to China present marketing problem using ethics method.更多还原