【作者】 张锋；

【导师】 席玉宝；

【作者基本信息】 安徽师范大学 ， 体育教育训练学， 2005， 硕士

【摘要】 正当2008 年北京奥运会各项准备工作紧锣密鼓向前推进的时候,中外保险业纷纷将目光投向了体育保险这块诱人的蛋糕。奥运会作为全球规模最大的体育赛事,蕴藏着巨大商机的同时,也潜藏着诸多风险,随着社会的发展,奥运会组织者(国际奥委会IOC、奥运会组委会OCOG、国家奥委会NOC)越来越深刻地认识到保险在奥运活动过程中的重要性,近几届奥运会组织者无一不把购买保险,作为保证奥运会顺利举行的重要手段。对于保险业刚刚走向市场的中国来说,2008 年奥运会如何安排保险有许多课题要研究。为了实现中国奥申委在莫斯科的庄重承诺——要把第29 届奥运会办成有史以来最出色的盛会,实现“科技奥运、绿色奥运、人文奥运”和“新北京、新奥运”的目标,我们必须充分认识保险业所面临的巨大挑战。本论文运用文献资料研究法、归纳推理研究法、逻辑分析研究法等研究方法,对现代奥运会保险运营机制进行研究,从宏观和微观两方面上对2008 年北京奥运会存在的风险因素进行归类、分析、找出应对措施;对北京奥运会保险商品开发的可行性研究;对我国体育保险的现状进行系统分析;指出我国保险业参与2008 年奥运会面临的主要问题以及应对奥运保险挑战的策略。希望通过本研究能够为中国保险业争夺北京奥运会保险市场提供一定的理论借鉴和帮助,从而促进中国体育保险事业的进一步发展和壮大。更多还原

【Abstract】 Insurance industry of China and foreign countries fixes their eyes on“captivating cakes”-sports insurance in succession when each project ofBeijing Olympic Games is at high speed. The Olympic Games, as thegreatest match in the whole world, not only contains enormous businessopportunities, but also hides tremendous risks. With the development of thesociety, the organizers of Olympic Games (IOC, OCOG, NOC) have betterunderstood the importance of insurance in the activities of Olympic Games.They all regard “purchasing insurance”as the method of holding Olympicgames successfully in recent years.To insurance industry just running to market, there are many problemsto study in arranging insurance of 2008 Olympic Games. In order to realizethe solemn promise of the Applying Committee of China in Moscow -makethe 29th Olympic Games the most outstanding sports meet since thebeginning of the history; and realize the aim-“Scientific and TechnologicalOlympic, Green Olympic, Humane Olympic”and “New Beijing, GreatOlympics.”To insurance industry, we should realize that our insuranceindustry is facing severe huge challenges. By means of literature and datamethod, the inductive method and logic analysis method, the author hasstudied the mechanism of modern Olympic Games insurance. From bothmacro and micro points of view, the article aims at: classifying risk factorsof 2008 Olympic Games and looking for countermeasures; feasibility studyon exploring goods of Beijing Olympic Games; System analysis on presentsituation of sports insurance of China; pointing out the key problems facingto insurance industry of China to 2008 Olympic Games; and finding thecountermeasures against challenges of insurance of Olympic Games. Theauthor hopes the research will provide some experience and help forinsurance industry of China scrambling for market of Beijing OlympicGames, thus promote insurance industry of China.更多还原