【作者】 秦宗财；

【导师】 王世华；

【作者基本信息】 安徽师范大学 ， 中国古代史， 2005， 硕士

【摘要】 明清时期国内信息传播的基础设施和服务机构的建设有了很大的发展和完善,这些为徽商信息渠道系统的建立提供了客观条件。活动范围的宽泛尤其擅长长途贩运,同时为提高市场竞争力和开辟市场新领域以及培育后辈,明清徽商重视信息网络渠道的建立。立足于明清徽商信息传播的历史史料并结合现代传播学理论,本文分析和探讨了明清徽商的信息渠道类型。从获取和传播信息的角度,进一步考察了明清徽商的一些具体信息渠道,并在此基础上展开比较分析,历史辩证地认识明清徽商的信息渠道的优势与局限。信息渠道促进了徽州商帮的成长和整合,提高了徽商商业经营能力,也促使徽商积极参与相关信息渠道建设。不过,在某些方面对徽商也有一定的消极影响。更多还原

【Abstract】 In Ming-Qing Dynasty, the construction of basic facilities and serviceagencies for disseminating domestic information was greatly improved, whichis instrumented in building the Information Channel System objectively.With their increasing activities in long-distance transportation of goods,market competition, opening-up of new market and the cultivation ofsuccessors, Huizhou merchants pay special attention to the establishment of theinformation network channels.Based on the historical records in connection with the theory of modernpropaganda, this paper analyzes and discusses Huizhou merchants’informationchannel types in Ming-Qing Dynasty. From the perspectives of informationcollection and delivery, this paper makes a further study on some specificinformation channels applied by Huizhou merchants in Ming-Qing Dynasty.With more comparative analysis, it makes us historically and dialecticallyrecognize the strength and weak points of the information channels applied byHuizhou merchants in Ming-Qing dynastys.Information channels promoted the development and integration ofHuizhou merchant groups, improved Huizhou merchants’business operationabilities and urged Huizhou merchants to take an active part in relevantinformation channels establishment. However, it, to some extend ,made somenegative effect to Huizhou merchants.更多还原