【作者】 贺丽霞；

【导师】 彭学强；

【作者基本信息】 中南林学院 ， 旅游管理， 2004， 硕士

【摘要】 中国是一个以“食”而著称的国家。改革开放带来的经济迅速腾飞,城乡居民收入稳步增长和旅游、商务的蓬勃发展为餐饮业的持续兴旺提供了强人的经济和市场基础。我国餐饮市场2003年营业收入高达6060亿元,其中快餐业营业额占1/3,已突破2000亿元,连锁网点突破100万个,营业额以年均20%以上的高速度增长,成为支持餐饮业发展的重要力量和新的经济增长点。据专家预测,2010年前后,将是我国快餐业发展最辉煌时期,一些新闻媒体也将快餐业列为21世纪的头十年最有发展前途的十个产业之一。然而,与西式快餐相比,中式快餐的发展仍存在较大的差距。洋快餐长驱直入进入中国快餐市场,在中国发展迅速;而中式快餐的发展情况却不乐观,远没有做快餐要求的标准化、产业化,形成品牌,研究中式快餐发展对策已刻不容缓。本文以长沙市中式快餐为研究对象,探讨现代中式快餐的发展对策。论文在综述现代快餐业的含义及发展历程,现代中式快餐发展状况,现代中式快餐研究意义、现状及不足的基础上,采用对比法、列举事例法、数据法、市场抽样调查法、实地考查法等方法研究了长沙市现代中式快餐发展现状及存在问题,分析了影响长沙市现代中式快餐发展的主要因素,最后提山发展长沙市现代中式快餐的对策,即进行合理选址、采用特许经营模式、完善服务与管理、实施地域化战略、打造品牌等,以促进与西式快餐同台竞争的现代中式快餐的迅速发展。更多还原

【Abstract】 China is a country famous for its variety of food. A sharp economic rise due to an open door policy, a steady increase in urban and rural income and a mushrooming development in business and tourism have all provided a powerful economic and market base for a constantly flourishing food and beverage industries. Shares in the food and beverage industry reached 606 Billion in 2003. The turnover of the fast-food industry represents one third of the whole industry and has increased in market shares by 200 Billion and founded 10 million chains .The growth of fast-food business is more than 20 percent of the average year turnover. Experts forecast that the fast-food industry will be put on the list of the ten most powerful industries by the first decade of the 21 century, it will be the beginning of the most splendid period. But the Chinese fast-food development still has develop to meet the western fast-food industry Western fast-food rapidly entered the Chinese market and quickly expanded. The growth of the Chinese fast-food industry has not been as successful and it is far from the industry needs of standardization, industrialization. Therefore, it is important to discuss the development of Chinese fast-food industry. This article takes Changsha as an example to discuss the development method of industry. The basis of arguing the Chinese fast-food implication and development period, the development situation of modern Chinese fast-food, the meaning of study, current situation and laciness. The article examines the present situation through data from market research and field research, exploring the existing problems of the modern Chinese fast-food industry and analyzing what factors influence its growth. Finally it offers potential development methods, specifically selecting proper location, adopting franchising mode, establishing correct customer service and managerial methods, adopting the area strategy and the brand strategy. It is the writer hope that the article provides a meaningful idea that will aid in the improvement of both Chinese fast-food development theory and the modern Chinese fast-food industry.更多还原