【作者】 郭君；

【导师】 杨文会；

【作者基本信息】 河北大学 ， 艺术学， 2005， 硕士

【摘要】 形象的价值在于它能够丰富物质世界。CI 战略是形象的战略,从品牌形象到企业形象乃至国家形象,是一种整体形象的拓展与提升。CI 战略的实施,反映着一个国家的经济发展水平,而实施的质量与深度又往往取决于一个国家的政治、经济、科技、文化、道德观念、社会科学等诸方面的整体素质。这一切也无意中传达、支撑与强化了形象。成功的CI 所带来的不仅仅是纯粹视觉意义上的形象树立,还有无尽的资源和至高的社会地位。在人类社会发展的历史长河中,只有那些智者才能领悟到“软”投资远比“硬”投资更能产生效益。CI 战略在中国的发展与实施,必须建立在深厚的民族文化基础上,同时又必须与现代国际市场相结合。CI 本身是一种方法论。本文在方法论上重整中国式的CI 理论框架,旨在帮助企业界和设计界真正解决现实和未来企业发展中的问题。更多还原

【Abstract】 The value of the image lies in that it can enrich the material world. From the image of the brand to the corporate image and even to the national image, CI strategy is the strategy of the image and it is the expansion and promotion of the integral image. The implementation of CI strategy reflects the level on economic development of a country, but the quality and profundity on it often depend on many factors such as politics, economy, science and technology, culture, moral conception, social science of a country. All these has unintentionally transmitted, supported and strengthened the image. Successful CI brings not only the set up of the image on pure vision meaning, but also the endless resources and the high social status. Among the long river of human history, only the wise can understand that the " soft " investment can produce more benefit than " hard " investment. The development and execution of CI strategy in China must be setted up on the basis of deep national culture and at the same time, it must combine with modern international market. CI is a kind of methodology. The article reforms CI theory frame of Chinese style on methodology in order to really solve the reality and future problems on business development in business circles and design circles.更多还原