【作者】 叶冬凤；

【导师】 唐平秋；

【作者基本信息】 广西大学 ， 工商管理， 2005， 硕士

【摘要】 随着中国加入世界贸易组织(WTO),中国的电信市场将逐步向世界开放,竞争将越来越激烈。广西电信面临竞争、客户、技术、政策变化等外部环境带来的挑战,同时企业内部运营机制还存在一些问题,对广西电信来说,如何深化内部改革,提高企业适应快速变化的环境的能力,提高企业运作效率,培育企业核心竞争力,是当前迫切需要解决的问题。 业务流程重组和企业文化都是现代的管理理论,两者关系非常密切。本文对广西电信的内外部环境进行了分析,阐述了业务流程重组与企业文化变革的关系,论述了在业务流程重组中企业文化变革的必然性和紧迫性,用观察、访谈、调查研究的方法分析了广西电信企业文化的现状,剖析企业文化变革存在的问题,提出了企业文化变革的方案及其实施的建议和措施。将现代管理理论运用到广西电信业务流程重组和企业文化变革的实践中,具有一定的挑战性和创新性。对广西电信进一步深化改革具有一定的指导意义。更多还原

【Abstract】 With China’s WTO entry and it’s telecommunication market opening to world gradually, the competition became more and more furious. Guangxi Telecom faced to many external environment challenge that involved competition, customer, technology and the change of policy, etc. At the same time there are still some questions in the operation mechanism inside this corporation. It is an urgent problem to be solved for Guangxi Telecom to how to deepen internal reforms, how to raise the corporate ability to meet the fast change of environment and how to improve enterprise’s operation efficiency and cultivate its core competitive ability.Corporate culture and business process reengineering(BPR) are all modern management theories. The both are in very close relations. The internal and external environment Guangxi Telecom faced to had been analysed detailedly in this text. The relationship between corporate culture and BPR also had been explained in the paper. We had described the urgency and inevitability of the change of corporate culture in BPR.更多还原