【作者】 吴文献；

【导师】 梁戈夫；

【作者基本信息】 广西大学 ， 工商管理， 2005， 硕士

【摘要】 面对日益激烈的市场竞争,企业越来越感到原有的金字塔组织结构和环节复杂众多的业务流程已无法应付现在和未来的挑战。这些无法适应市场和经营环境变化的组织形式,必须加以调整和改造。对企业进行组织结构和业务流程重组,是最重要的组织改进形式之一。 黄页是一种以提供最直接联系信息方式沟通企业与消费者的媒体。本文通过对黄页广告行业情况的研究分析,深入探讨ZDGX黄页公司业务流程和组织结构存在的问题。通过考察ZDGX黄页公司组织结构是否合理,部门划分是否适当、是否适应企业规模的扩张,公司的生产、销售、市场等关键业务部门的运作流程是否完善,是否需要进行组织结构和业务流程再造等。找出组织中存在的问题和缺陷的原因,提出相应的改进对策和措施。以BPR生命周期法综合S-A模型为蓝本,以流程分析法为基础,借鉴麦肯锡公司已实施的电信运营商本地网业务流程重组的成功经验,同时参考国外黄页公司的运营模式,结合本地实际,创建性地重组设计ZDGX黄页公司的产品生产(业务处理)流程、市场营销管理流程、广告销售管理流程、黄页号簿发行管理流程和公司的组织结构。以提升公司的市场拓展能力、运营服务能力、总体竞争能力,使公司快速、健康、持续发展,实现公司战略目标。 本文研究为探讨一种适合我国区域黄页发展的组织结构和业务流程,促进我国黄页行业的发展提供了新的思路。更多还原

【Abstract】 Facing the increasing market competition, more and more business have realized that the formal pyramid organization structure and complex business process is no longer suitable for the challenge of now and future. So many problems have made it unsuitable for the competition and need adaptation and improvement, that is to say organization structure and business process reconstruction of the enterprise are the one of most important way to reformation.Yellow page is a media that provides most convenient and direct way to information communication for the enterprises and consumers. This essay deeply discusses the problem in the business process and organization of the company of ZDGX yellow page through the profound study of advertisement on the yellow page. Also, the article refers to the problem of the rationality both of the organization structure and the department division to see if it is suitable for the enlargement of the company. To examine the operation process of some key departments like production, sales and marketing to find if need reconstruction. If not, we could find out the reason and take proper measures for compensation. Taking the BPR life cycle mode in combination with the S-A model as the prototype, process analysis as the basis, learning from the success experience of the local network business reconstruction for the telecom agency by McKinsey and consulting the management mode of foreign yellow page companies, we have planned to reconstruct the production process, marketing and administration process, advertisement sales更多还原