【作者】 陈洁；

【导师】 俞英；

【作者基本信息】 东华大学 ， 设计艺术学， 2005， 硕士

【摘要】 进入信息时代后,随着西方科技进步和社会经济的繁荣,功能主义受到来自各方面的挑战。随着科学技术的发展,特别是微电子化、集成化、智能化的发展,高科技产品的信息含量越来越多,由于高技术的急剧汇集导致产品造型依附于传统形式的程度越来越小,人们已很难靠直接经验把握它们之间的内在联系。特别是电子产品不像机械产品那样,可以循着功能→结构→造型的路线思考,高度的技术创造了许多种具有不同功能的同形产品。越来越多单调的方盒子形态和越来越复杂的产品功能让消费者觉得无所适从。因此设计应超越机能需求而进入感性需求层面。 论文通过对产品语义学和认知心理学的研究,从产品的角度和消费者的角度出发,研究如何让产品更加便于消费者的认知和使用。在产品的认识和使用的过程中,消费者的知识经验结构、当时社会的时代背景以及社会文化都会对产品的认知起重大影响。 论文从电子产品中选取具有代表性的并且消费者经常使用的通讯产品作为研究对象,分析了通讯产品产生的社会背景、形态发展阶段等因素,并结合现有的社会因素和高科技技术支持,提出了人性化电话的设想。现代设计呈现出人性化的发展趋势,消费者已经不能满足于通过单一感知器官认识和使用电话,而希望通过多种渠更多还原

【Abstract】 After entering the information age, the functionalism is challenged by several of factors. With the development of micro-electronics, integration and intelligence, the content of information in the high-tech products is getting more and more, it causes t the products shape depends less and less on the traditional form, it is very difficult for people to hold the inner link between them by direct experience. More and more dull square box shapes and more and more complicated functions let the user feel at a loss. So designing should surmount the function demand aspect and enter the perceptual demand one.The thesis proceeds from the products and consumers’ angle, through the study on product semantic and cognitive psychology, to find how to let the product be more convenient to use. In the course of understanding and use, consumers’ knowledge structure, social background and culture will influence the product cognition.In the thesis, choose the representative communication product as the research object, analyzing factors as social background, shape developing stage, etc, combining the social factor and Hi-Tech technicalsupport, proposed the imagination of the humanized telephone. Modern design has the humanized development trend. Consumers can’t be satisfied with using the telephone through single perceiving organ, and hope to through many kinds of channel, many kinds of sense organs to use telephone conveniently.On this basis, the product is designed for the children in infancy to 3-6 years old. Study with physiology, psychology, era and consumptive characteristics factors of children. According to children’s cognitive development and characteristic of this stage, design a concept humanized children telephones.The modern design should utilize the psychological tactics, consumers’ demand and psychological activity. Product semantic is a complicated system. It is believed that the more intension of the products is, the larger value of the products is. So it is very necessary to study the physiology which accords with consumers’ psychological need of products.更多还原