【作者】 汪克会；

【导师】 谢元鲁；

【作者基本信息】 四川师范大学 ， 中国古代史， 2005， 硕士

【摘要】 城市作为重要的旅游目的地,其形象塑造的重要性和现实意义在旅游业发展的过程中已逐渐被国内各城市旅游主管部门所认同,与此相应的是,城市旅游形象研究也成为目前我国旅游学界及其它相关学科研究的新热点。在参考了大量的文献资料及实践的基础上,本文主要就国内城市旅游形象塑造中文脉的继承与创新问题进行了探讨。全文共由四部分组成: 第一部分为国内城市旅游形象研究综述。目前,国内城市旅游形象研究主要分属于城市旅游研究和旅游形象研究两个领域,并表现出这样的特点:与旅游营销紧密相连,具有较强的针对性和实用性;借鉴相关理论,结合各种方法,进行多学科、多角度交叉研究成为趋势。同时,研究中还存在以下问题:研究方法简单化、模式化;基础理论研究进展缓慢;对文脉问题未能进行深入研究。第二部分为城市文脉及城市旅游形象的内涵。城市文脉的内涵在建筑学界和旅游学界有各自不同的阐释,而城市旅游形象的内涵不同的研究者也有不同的论述,在参考现有研究成果的基础上,笔者就两个问题进行了总结和分析,特别是就城市形象与城市旅游形象之间的关系提出了自己粗浅的看法。此外,笔者还认为城市文脉与城市旅游形象之间存在着这样的关系:城市文脉是塑造更多还原

【Abstract】 City is the important tourist destination. With the vigorous development of tourism, the importance and immediate significance of city tourism image building up have been accepted gradually by all domestic city management departments. So, the domain of domestic tourism science and other related sciences has focused on the research on city tourism image recently. Based on the study of pioneers and practice, the inheritance and innovation of context in building up domestic city tourism image are discussed in this thesis. Four parts are included in this thesis: The first part is the review on research of domestic city tourism image. At present, study of domestic city tourism image mainly belongs to two fields including city tourism and tourism image. In both research fields, following characteristics are displayed: strong pertinence and practicability related with tourism marketing closely; cross research from various angles and sciences has been an important direction by using relative theories and different ways. However, some shortcomings still exist. For example, the method of study is not only simple but also mechanical, the development of foundation theory study is very slow, and the study of context has not been further touched on. The connotation of city context and city tourism image is discussed in the second part. In this part, different interpretations about the connotation of city context from the realm of architecture and tourism science and discussions about the connotation of city tourism image from different researchers are summarized and analyzed. On basis of summary and analysis, a new viewpoint of relationship between city tourism image and city image is put forward. In addition, the author thinks that city context is one of the fundamental factors in building up city tourism image, and city tourism image is the embodiment of the city context. The third part mainly discusses the inheritance and innovation of context in building up city tourism image. Firstly, the author points out some wrong ideas about it at present. For example, building up city tourism image is simply mistaken for the building of city visional image, economy effect of city tourism image is magnified lopsidedly, and the demands of recreation of city inhabitants are neglected. Secondly, the author points out that city inhabitants are the important inheritors of city context, and city inhabitant image is an important part of city tourism image. Finally, the author points out that city inhabitants are the innovators of context in building up city tourism image. So, the innovation of context in building up city tourism image mainly relies on city inhabitants’enthusiasm, especially the enthusiasm of ordinary people. Based on above-mentioned viewpoints and discussions, the author puts forward two suggestions that can be used for reference. The last part is the summary. The author summarizes his main viewpoints.更多还原