【作者】 文庆能；

【导师】 冯用富；

【作者基本信息】 西南财经大学 ， 工商管理， 2005， 硕士

【摘要】 上世纪 90 年代末期以来,中国工程机械行业在宏观经济形势景气的情况下,取得了飞速的发展。然而,2004 年 5 月以来,政府为了应对国内日益增长的通货膨胀和资源短缺压力加大了宏观调控力度。国家的经济紧缩政策给工程机械行业的销售造成了巨大影响。另一方面,中国加入 WTO 以后,工程机械行业的市场准入条件进一步放开,国际知名工程机械公司强势进入中国市场,国内工程机械的市场竞争进一步加剧。在不利的宏观形势和更大的市场竞争压力下,国内工程机械厂商需要探索和开展新的信用销售模式。 融资租赁是一种以设备为载体,集贸易、金融、租借为一体的特殊金融产品。是由出租方融通资金为承租方提供所需设备,具有融资、融物双重职能的租赁交易。由于工程机械产品的特性,工程机械产品的营销非常适合采用融资租赁的方式。而在国际市场上,工程机械的融资租赁业务发展得如火如荼,国际厂商正在不惜余力的将他们的融资租赁业务向全球市场渗透。因此,对于国内工程机械企业开展融资租赁业务的探索性研究,具有很强的实践意义和现实意义。 任何事物的开端与发展都有环境和资源的约束。因此,要想在国内开展工程机械融资租赁业务,就应该研究中国环境和企业内部资源的约束条件。中国企业开展工程机械融资租赁会有以下几个方面的限制因素:第一,我国关于融资租赁的法律法规还不是十分健全,租赁公司和厂商开展融资租赁业务会遇到法律方面的障碍。第二,就目前国内企业的组织结构和内部资源条件而言,需要进行一定的整合和调整才能达到开展融资租赁业务的要求。第三,风险控制和信用管理是融资租赁业务的重点,租赁公司或厂商都需要加强这方面的能力。第四,在中国资本市场不发达的现实条件下,银行是为企业提供资金的最主要渠道。而国内租赁行业再融资的难题是限制工程机械厂商开展融资租赁业务的巨大障碍。 在上述条件约束下,我国工程机械厂商要想如同国际厂商一样2全面开展融资租赁业务有相当的困难。国内工程机械厂商目前采用如下两种方式开展融资租赁业务:一是建立金融租赁公司的方式,二是与现有租赁公司合作的方式。然而,就工程机械厂商的要求和国际发展趋势来看,建立金融租赁公司是大型工程机械厂商,特别是寡头垄断厂商的理想模式。文中以成都 SG 集团公司为案例,提出了一套在现有条件下开展融资租赁业务的方案,并对公司融资租赁业务的未来发展提出了一个两步走的战略规划。(1)现阶段公司的重点是寻求成熟并且合法的租赁公司,建立战略联盟,合作开展融资租赁业务。公司与 ABC 金融租赁公司已经展开商务谈判,文中提出了合作开展融资租赁业务的初步方案。同样,合作开展融资租赁业务也需要企业建立一套独立的信用管理体系,调整组织结构与渠道结构,制定业务操作流程等。(2)建立自己的金融租赁公司是 SG 集团公司下一阶段的目标,SG 公司在现阶段应该通过融资租赁合作,完成组织机构调整、渠道结构改造、风险控制体系建立、金融人才培训等基础性工作,为建立集团公司旗下的 SG 金融租赁公司做准备。【关键词】 工程机械行业,融资租赁,信用管理更多还原

【Abstract】 Since May 2004, the government has strengthened macro adjustments, which caused the tremendous influence on sales of the engineering machinery trade. On the other hand, after China joins WTO, the market access condition of the engineering machinery trade is unlocked further and international famous company of engineering machinery enter Chinese market, domestic market competition of engineering machinery aggravate further. Under the heavy market competition pressure, domestic engineering machinery manufacturer want to explore and launch the new credit sales mode. Financing lease can circulate necessary funds in order to offer the lease trade of the necessary equipment, it is one kind of special financial product that can provide equipments, collect the trade and finance. Because of the characteristic of engineering goods, the marketing of engineering goods is very suitable for the way to adopt financing lease. So, carrying on exploratory research in launching the financing lease business has very strong practice meaning and realistic meaning. Chinese enterprises have limited factors as follows to launch financing lease of the engineering machinery: First, the laws and regulations about financing lease of our country are not still very sound. Second, the companies should need it to the institutional framework and inter integration of the resources. Third, it is a focal point of the financing lease business that how to control risks and manage with credit, the leasing corporations or the manufacturers all need to strengthen the ability in this respect. Fourth, under the undeveloped realistic condition of Chinese capital market, the difficult problem of financing is the enormous obstacle that the financing lease business is launched. Because of above-mentioned condition restrain, the domestic engineering machinery manufacturers have difficulties in launch financing lease business in an all-round way. The domestic engineering machinery manufacturer adopts the following two ways to launch the financing lease business at present: 1. to set up the financial leasing corporation. 2. To find the way to cooperate with leasing corporation. However, with the international development trend and to meet the demand, a large engineering machinery manufacturer should set up a financial leasing corporation, especially the oligopoly manufacturer. The article takes Chengdu SG Group Company as a case study and from which the author has put forward a cooperation schemes of launching the financing lease business under existing condition, and developed a two-step strategical plan.更多还原