隆达公司电子商务系统规划研究

【作者】 王刚；

【导师】 王旭坪；

【作者基本信息】 大连理工大学 ， 工商管理， 2005， 硕士

【摘要】 近些年来,伴随着经济的全球化的发展和国际互联网的逐渐普及,购销体系发生了新的变化趋势,市场竞争越来越激烈,传统的旧的体系已经不适应高速发展的市场经济的环境的要求。贸易公司没有自己的专业电子商务网站,在这个互联网时代,已经是落后的标志。传统贸易公司电子商务化已经成为不可避免的潮流。本文结合隆达公司的实际情况,借鉴了国内外实施电子商务系统的先进经验,本着以实现公司目标为原则的指导思想,通过全面的调查研究,对公司的电子商务系统方案做出规划。本文首先简要介绍了公司在运营中存在的主要问题;其次通过论述公司的发展战略目标提出开展电子商务的具体目标,并对公司现况和公司面临的环境进行分析,对公司的电子商务系统需求从公司的发展战略、业务流程再造、网络营销三个方面进行全面的分析;然后提出了电子商务系统规划的原则和方法从而进行公司的电子商务系统建设总体规划,确定系统的建设步骤和总体结构以及各子系统的功能,并对电子商务网站的功能、电子商务系统的安全、网络结构、系统平台和开发方式的选择做出了具体的规划;最后就系统规划的实施从项目管理、资金保障、组织结构调整、员工的参与和培训、企业文化氛围营造等方面做出安排,以保证公司顺利实施电子商务规划。本文所做的电子商务系统规划研究,立足于公司的战略发展目标,对公司的电子商务实际发展工作具有一定的指导意义。电子商务系统的实施将改善公司的运营状况,增强了公司的市场竞争力,提高了公司内部的工作效率和管理水平,为公司持续稳发展和实现公司的长期战略目标打下了坚实的基础。更多还原

【Abstract】 Recent years, as the developing of economical globalization and the populating of Internet, the systems of purchase and sale have been changing greatly. The markets is getting more and more competitive, and the traditional systems of trade could not adapt itself to the rapid developing environment of market and economic. A business company without a professional E-commercial site indicates that the company is out of date in the Time of Internet. It is unavoidable for the trend of traditional businesses gets themselves E-commercialized.The thesis set the project of the E-commerce systems by discussing current situations and the developing trends of the Longda Co., Ltd. The programming of E-Commerce system uses the advanced experiences both china and abroad for reference according the company’s actual situation. Firstly, it introduces the problems the Company facing now; secondly, puts forward the specifics targets of the Company’s E-Commerce System by discussing the Company’s strategic targets and analysis of the environment both around and inside the Company, and analyzes the demands of the E-Commerce Systems in the angles of the Company’ strategy, reengineering of the Company’s business process, online marketing; thirdly, lists the principles and the method of the systems planning, so as to put forward the overall plan of the construction of the Systems, determining the steps of construction and the overall structure of the Systems with the functions of the sub-systems, and describes concretely those functions of the Company’s Web site, safety, network structure, platform and the choice of development way for the Systems to be satisfied in detail; Finally, makes plan for implement of the Systems Planning from the point views of Project Management, financing guarantee, organizational structure reorganizing, taking part in and training of the staff, constructing the Company’s culture, so as to ensure the new System’s realization.This EC Systems Planning based on the strategic targets of the Company, has important directive functions of its actual EC development. The implement of this EC system can improve its operation, so that it will be more competitive in the future markets. It can also improve its work efficiency and administration ability, and the Company ready for its stronger in order to accomplish it long-term strategic targets.更多还原