【作者】 张林；

【导师】 唐成；

【作者基本信息】 四川大学 ， 体育教育训练学， 2004， 硕士

【摘要】 奥林匹克运动的发展，推动了全球体育运动的热潮。随着各国社会经济的发展，体育休闲已经成为欧美家庭以及个人提高生活质量的重要方式，体育运动正在融入普通民众的日常生活之中。当我们发现今天的美国人每挣8美元就有1美元花在以体育健身为主的娱乐消费上的时候，我们会为这种消费意识而感到惊讶，然而体育消费作为大众生活消费的一个重要方面，是一个国家群众体育发展水平的一个重要标志，也是人们体育意识水平的一个客观反映。 我国在改革开放20年的进程里，发生了翻天覆地的变化，取得了令世人瞩目的成绩。随着经济的发展，社会服务设施不断完善，我国人民生活水平大幅度提高，人民的生活资料更加丰富，居住条件明显改善，健康水平稳步上升。尤其是社会主义市场经济体制的建立和完善，给我国体育事业发展带来了勃勃生机，为实现体育事业的两个根本性转变和可持续发展提供了保障，大大促进了我国体育产业化发展的步伐。 人口膨胀，资源短缺，环境恶化是当今世界面临的三大问题。据资料表明，现在对人类健康的威胁30％以上来自环境，到2000年这种威胁要增至70％。社会的发展又促使“现代文明病”滋生，在人类面对新的生存发展挑战面前，花钱买健康，体育消费又成为提高生活质量、改造人、发展人的有力手段。因此，开展对体育健身消费的研究，了解我国城市居民体育健身消费的现状，对促进我国的经济和体育事业的发展，提高国民综合素质都具有重要的意义和社会价值。四川大学硕十学位论文 本文主要是通过大量的问卷调查，了解我国城市居民体育健身消费的现状，提出一些提高我国城市居民体育健身消费水平的建议。希望能够通过提高我国城市居民的体育健身消费水平，来带动全民族体育健身意识的提高，真正达到全民健身。关键词:体育健身消费体育产业体育人口全民健身更多还原

【Abstract】 With the development of Olympic athletics, which promotes the sports athletics all over the world. With the development of social economy in different country, sport leisure had become an important mode of improving life quality by one’s town in Europe and America. Sport leisure entered into daily life of common people step by step. When we found that Americans in days spend 1 dollar in amusement of sports gymnastic when they earned 8 dollars, we will be surprised. While, sports consumption is an aspect of the masses life consumptions. It is an important indication of mass sports development level in a country, also is an objective refection of people sports consciousness.In 20 years of innovation and opening in our country, many changes happened. We gained compelling achievement. With the development of economy, social service establishment improved gradually, people life level improved accordingly in our country, living in materials richer and richer, living conditions improved gradually, healthy level steadily ascended. Especially, after the foundation and consummation of socialism market economy system, which bring the vigorousness to our sports enterprise. It provides two basic mutations and persistent development and greatly improved the step of sports industrial improvement in our country.Population dilatation, resource absence and environment deterioration are three main questions in the world. According to the data, more than 30% dangerous to human beings’ health come from environment. By 2000, this kind of dangerous willrise to 70%. Social developments spur "modern civilization disease". Facing new challenges of exists and development, spending money in health and sports consumption became a powerful means of improving sublime quality, reconstructing and expanding people. So, developing the study in sports consumption and knowing the actuality of sports consumption in our city resident which is important meaning and social worth that promote the development of economy and sports enterprise in our country and country colligated diathesis.By a large numbers of questionnaire’s research, this article mainly knows about our city resident’s sports consumption’s actuality, and gives some advice on how to improve our city resident’s consumption. Through improving our city resident healthy sports consciousness, this paper drives the improvement of whole national healthy sports consciousness. It’ll make all the people to participate in healthy exercises in deed.更多还原