【作者】 曹玲娟；

【导师】 申凡；

【作者基本信息】 华中科技大学 ， 传播学， 2004， 硕士

【摘要】 近年来,媒介角色可以说是出现了显著的变化。从种种事实我们可以看出,我国的大众传播媒介已不再是单一的“喉舌”和“宣传者”,而开始回归到媒介自身,回归到媒介应该承担的社会角色上来。媒介就是媒介,而不是其他什么代言人,不是其他什么社会审判机关,这是我们历经多年最终明白的一点,也是我们现当代媒介改革在努力贯彻的精神。而出现这种现象是媒介与公众、政府两方面关系分别发生变化的结果:一方面,媒介正在进行自身的改革、贴近公众;而更深一层的原因是,政府与公众关系本身就在发生着变化,媒介的改革正是其中的一个组成部分。本文基于当代政府、公众关系中的媒介角色这一研究中心,分别解析了政府角色转变带来的媒介角色变化,通过对“再造政府”与我国“小政府、大社会”改革取向的分析,提出媒介“代言人”角色的政府赋予的逐步缺失;与公众地位提高后媒介角色的重新审视,提出媒介“委托人”角色公众赋予的延续;而我国媒介角色的改变,正是这两方面共同作用的结果。 本文同时分别建构了各个不同的时期,媒介、政府、公众三者之间的关系模式,提出这种变化是社会发展的必然趋势,是“人本主义”哲学思潮对媒介角色的影响。更进一步的,本文通过对当代中西方媒介角色的比较,对我国未来政府、媒介、公众三者在整个社会中的角色进行了预测,并对其变化的传播学意义进行了分析。正如施拉姆曾经表示过的那样,传播的重要性不在我们怎样使用传播,而在我们用传播来做什么,以及谁拥有、谁控制了传播工具和机构。我们的研究,重要的也是这一点。更多还原

【Abstract】 In recent years, the role of the media has changed remarkablely. From the many facts we can find out that the mass media of our country is not single "mouthpiece" and" propagator" any longer. The mass media is beginning to return to media itself and come up the social role whose media should bear. Media is not other mouthpieceses and other social judicial organs but media itself. This is the result we have learned for many years and should be as the sprits that makes great efforts to carry out in the reform in contemporary media.This kind of phenomenon is the result that the relationship between media, mass and government has changed. On one hand, it is media that carries on its own reform to close to mass; the deeper reason is the relation between the government and the mass is changing and the reform of media is exactly one part of the reform.Based on the media between the contemporary government and mass, this paper analyses the role of the media is changed because of the role of the government has changed.Through the analysis of the reforming orientation of our countries’ "re-government "and " little government, heavy societies", media as the government’s mouthpieceses has being faded. Compared to the re-survey of the role of the media after the mass position raised, media as the "client" given by the mass is continuing .The change of the media role of our country is exactly the result that these two respects act together.This paper separately builds the relationships between the media, government and mass in each different periods at the same time. This paper proposes that this kind of change is an inevitable trend of social development and influenced by the philosophy of" humanism". What’s more, the role between the media, government and mass is predicted in our future government in this paper based on the comparison to the role of the media in the eastern and western. Meanwhile, the meaning of this change in communication is analyzed.Just as what Schramm had said, the importance of the communication is not how we use communication but what we will do by using communication and who possesses and controls the communicating tools and organizations. That’s also why we research.更多还原