【作者】 杨芳平；

【导师】 余明阳；

【作者基本信息】 华中科技大学 ， 传播学， 2004， 硕士

【摘要】 处于知识经济前沿地位的报业媒体,为了应对激烈的媒体竞争,迎接入世后跨国媒体的挑战,打造核心竞争力,必须重视激发人的积极性和创造性。激励导向型人力资源管理制度,将激励放在首要位置,把握住了人力资源管理的核心,应当成为我国报业人事管理制度改革的方向。自1978年改革开放以来,我国开始了由计划经济体制向市场经济体制的转型。我国报业开始了第三次新闻改革,其中包括人事管理制度的改革。本文在回顾我国报业二十多年来的人事管理制度改革,梳理了其中的得失后,得出如下结论:我国报业在从传统人事管理制度向现代人力资源管理制度转型的过程中,取得了一系列的成就,但也存在着诸多局限。其中,报业媒体性质的模糊是一大瓶颈,它导致人事管理双轨制的存在,造成新旧体制冲突不断。针对我国报业人事管理制度改革的现状,笔者认为,应当这样来建立激励导向型人力资源管理制度:从明确报业媒体的企业性质着手改革传媒体制;分析报业从业人员的主导激励因素,以激励为导向完善一整套人事管理制度;分别从权益层、经营层和操作层来实施不同的激励方案,以激发我国报业媒体从业人员的积极性和创造性。更多还原

【Abstract】 In order to face with the impetuous media competition of the newspaper media which stands in the front of the Knowledge Economics,newspaper must accept the challenge of the international media competitor.They must cultivate the core competitive ability and pay more attention to inspire people’s enthusiasm and creation.The best way for our country’s newspaper reformation of the human resource management mechanism is to build the prompting leading human resource management mechanism which views the prompting mechanism as the most important thing and grasp the key of human resource management.Since the reformation from 1978,our country began to switch from planning economy to marketing economy.The newspaper also began with the third news reformation which contains the human resource management system.This paper retrospects the reformation of human resource system in twenty years and analyzes the causes of the success and failure.Our country’s newspaper reformation achieved a series of achievements during the process of switching from traditional human resource management to modern management.Yet it still has some shortages,among which the ambiguity of the newspaper property is the biggest bottleneck. It causes the two poles in the human resource management that leads to the confliction of the two systems.As for the current situation of our country’s newspaper reformation,this paper proposes as follows: Firstly,the property of the newspaper as corporation should be clarified in order to reform the media management system.Secondly, the major prompting factors of newspaper employees should be analyzed in order to build a pack of perfect human resource management mechanism.Finally,the different prompting schemes for investors,managers and operating employees should be implemented in order to prompt their enthusiasm and creation.更多还原