【作者】 王全意；

【导师】 刘海云；

【作者基本信息】 华中科技大学 ， 国际贸易学， 2004， 硕士

【摘要】 进入一个新市场的时机对于公司而言是一个重要的策略问题,在恰当的时机进入一个新市场常常是公司经营成败的关键。然而,过去有关此类问题的研究得出的结论往往相互矛盾或相互排斥。本文将公司资源为基础的理论和首动优势理论相结合,实证地研究基于中国电信设备行业FDI的公司资源和首动优势。虽然本文模仿了以前有关这一问题的研究,但是也采纳了一些最新的理论观点和采用不同的研究方式。本文参考这些研究成果,使用逻辑回归技术来进行差别分析。过去的一些研究极大的依赖于研究者自己进行的问卷调查所得出数据,而本文利用政府的工业普查数据,数据更为客观。这些数据提供了来自同一行业的样本,样本容量比过去同类研究的样本容量更大。第三章首先给出一个数理模型。接着,本文假设公司资源将缓和公司进入时机对公司经营业绩的影响效应。来自中国电信设备行业FDI的样本数据支持我们的假设。本文研究表明:第一,所谓的首动优势是和多种公司资源相伴而生的, 不考虑公司资源的差异,很难真正理解首动策略或先行进入策略;第二,在检验首动优势时控制环境或条件因素是重要的, 过去的研究已经指出公司有价值的资源或能力是具有特定行业性的,本文的研究获得支持这种观点的证据;第三,对于实践工作者而言,在做出进入时机决策时,经理人员不但要考虑公司资源,而且要考虑环境因素。本文的研究结论对公司基于资源为基础的首动优势理论框架提供了的一个新的论据。更多还原

【Abstract】 The timing of entry into a new market is an important strategic issue for firms. Entering a new market at the “right” time can often be critical for success. However, Empirical findings regarding this issue in the past have typically been inconclusive or contradictory. This paper links the first-mover advantages with the resource-based of the firm and empirically studies the relationship between firm resources and first-mover advantages with regard to foreign direct investment in china. While this paper replicates some previous research on the issue, it also builds on the previous research by developing new theoretical arguments and adopting different research methods. This paper consults the conclusions and conducts a discriminant analysis using the technique of logistic regression. While past research has relied heavily on self-report questionnaire data, this paper utilizes more objective data from a recent government industrial census in China telecommunication equipment industry to test the issue. These data provide samples from the same industry and offers a sample size much larger than typically employed in the past. To further favor the above conclusion, the third chapter of this article gives a mathematical model. Then,this article hypothesizes that firm resources will moderate the relationship between the timing of entry and firm performance. Empirical analyses of data from a sample of multi-national enterprises competing in China show evidence supporting the hypotheses. This paper suggests: first, the so-called first-mover advantages are contingent upon many firm resources, Without consideration of the differences in firm resources, it would be difficult for one to really understand the effects of first-mover strategy or early entry strategy; second, the controlling environmental or situational factors in testing first-mover advantages is very important. Past research has pointed out that the valuable resources or the capabilities of firms are industry-specific. This study has <WP=6>obtained evidence supporting this argument; third, for practitioners, when making decisions on the timing of entry, managers should consider firm resources as well as environmental factors. The conclusions of this paper supply the first-mover advantages based on the resources-based view of firm with a new argument.更多还原