【作者】 孙昊；

【导师】 卢力平；

【作者基本信息】 清华大学 ， 工商管理， 2004， 硕士

【摘要】 产品定价是企业经营战略中十分重要的一部分。产品价格直接关系到企业在激烈的市场竞争中是否能够生存、发展、壮大,产品定价问题一直是企业特别关注和研究的重点。电力工业是一个国家的基础工业,是现代社会赖以正常运转的基础,它直接影响到国民经济的发展。电力工业首先要考虑社会效益,其次电力企业要保证其自身的经济效益,因此,在考虑电力定价时要两者兼顾。电力工业的重要性与特殊性,决定了对电力定价研究具有很深的现实意义。本文分为四个部分:第一部分主要讲述产品价格理论、定价方法及策略;第二部介绍了中国目前电力工业发展现状及对未来的预测;第三部分是就中国目前电力行业价格体系存在的问题进行深入的分析;第四部分是就目前中国电力行业价格体系存在的问题提出了一些解决方法。更多还原

【Abstract】 Pricing is a very important parts of enterprises’ strategy. The prices of products are directly related to survival, development and growth of enterprises in fierce competition in the market. Thus, enterprise always paid attention to pricing problem and kept researching how to price.Electric power industry is the fundamental for a country and the bedrock for a modern society. It had impact directly on national economic growth. Firstly, it should take the social benefits into account. Then, the enterprises in electric power line should consider its own economic benefits. Thus, the enterprises should give attention to two or more things when pricing. The research on pricing for electric power had great practical significance because of the importance and particularity of electric power industry. The article includes four parts: the first part depicted pricing theory, pricing method and pricing strategy; the second part explained the present situation of development of electric power industry in China and made forecasting for it; The third part took further analysis on problems in present pricing systems of electric power industry in China; the last part put forward some solutions for the problems.更多还原