【作者】 张利斌；

【导师】 李志文；

【作者基本信息】 清华大学 ， 工商管理， 2004， 硕士

【摘要】 随着信息社会的到来和市场竞争的日益深化,越来越多的企业开始重视绩效管理。许多企业希望通过建立一套完善的绩效管理体系,将抽象的战略有效地转化为具体的员工行动,以保证企业战略的顺利实施。在研究绩效管理与战略实施的关系方面,平衡计分卡(BSC)和关键绩效指标(KPI)被广为关注。本文提出了一种将两者有机结合的绩效管理体系,并通过对一家水泥企业销售部构建绩效管理体系过程的分析,探讨该方法的应用,希望为中国企业的绩效管理探索出一条可借鉴的模式。在内容结构上,本文首先指出目前战略实施与绩效管理的脱节。介绍了平衡计分卡和关键绩效指标,并分析了各自的特点。其次,本文对一家水泥企业进行了深入的研究。在分析企业所处的外部环境和内部环境的基础上,制定出该企业的发展战略。然后,基于企业的战略,探讨了如何在销售部建立平衡计分卡和关键绩效指标相结合的绩效管理体系。本文为销售部设计了一套部门绩效指标体系,并为销售部的各具体岗位分别制定了关键绩效指标。最后,为了有效地实施绩效管理,本文提出建立一个绩效管理循环体系。通过管理者和员工共同参与的绩效计划、绩效辅导、绩效考核和绩效结果反馈过程,引导员工实现组织目标和提升组织绩效水平。更多还原

【Abstract】 With the arrival of the information society and the increasing deepening of competition, more and more enterprises come to emphasize performance management. Each enterprise wants to effectively turn abstract strategy into concrete activities of the staff by means of perfect performance management so as to guarantee the successful execution of the strategy.In the aspect of the research on the relationship between performance management and the execution of strategy, wide attention has been paid to Balanced Scorecard (BSC) and Key Performance Indicator (KPI). This article refers to the perfect combining system of the two methods and explores the appliance of it through the construction of performance management system in the Marketing Department of a cement plant, in order to find a new way of performance management for reference for all the enterprises in China.First of all, the dislocation between the execution of strategy and performance management is pointed out in this article, and then BSC and KPI are introduced and their characters are analyzed separately.Secondly, a thorough investigation and study into a cement plant is put up. The strategy of the enterprise is formulated on the basis of the analysis of the interior and the external atmosphere.The third part concerns how to establish a performance management system which combines BSC and KPI in the Marketing Department based on the strategy of the enterprise. In this article, a set of departmental performance indicators is designed and the key performance indicators for each post are laid down as well.Finally, a proposal to establish a circulating system of performance management is put forward in order to carry out the performance management effectively. The staff will be guided to realize the goal of organization through the process of performance plan, performance guiding, performance examinations and the feedback of performance results which the supervisors and the employees all take part in.更多还原