【作者】 韩凝玉；

【导师】 赵军；

【作者基本信息】 东南大学 ， 美术学， 2004， 硕士

【摘要】 在人类社会飞速发展的今天,我们的环境和生活面临着更为浮躁和浅薄的危险,随着社会信息化的不断发展,城市商业街店面门头的设计所涉及涵盖的内容更为广阔,可是,在城市商业街店面门头设计上表现出的种种症结依然困扰着我们。怎样才能通过设计,使我们的生活和环境变得更为有个性、精致、典雅和更富有人情味呢? 论文以店面门头的概念作为论述的起点,梳理和界定了店面门头的属性和类别。在分析现代城市商业街店面门头现状特点的基础上,指出其存在的种种“病症”,而对美学、心理学、视觉等学科以及店面门头所涉及的诸多因素的综合考虑是“对症下药”的前提,并在此基础上归纳出店面门头的种种表现手法,提出“一针一线城市商业街店面门头”景观的“处方”,并结合实例加以论证。更多还原

【Abstract】 With the rapid development of our society, our circumstances and life are faced with more fickleness and superficiality. It shows clear in modern city commercial streets storefront signboards too. While, how can we make our life and circumstances more elegant and humanized? At the beginning of thesis, points out the meaning of storefront signboards, its attribute and sort is interpreted later. Based on the actuality of modern city commercial streets storefront signboards, designates many sticking points. There are some aspects have been indicated: psychology, esthetics, vision, thinking and so on--- precondition of solve sticking points of it. Then concludes the expressional techniques of modern city commercial streets storefront signboards, and demonstrates the idea of “a pin and a line” city commercial streets storefront signboards landscape.更多还原