【作者】 张晓燕；

【导师】 欧阳宏生；

【作者基本信息】 四川大学 ， 新闻学， 2004， 硕士

【摘要】 社教类节目作为四大电视节目种类之一，涵盖极为广泛。对社教类节目的分类也是众说纷坛，至今未能达成共识。随着整个电视事业的发展，电视理论研究的不断深入，受众的地位不断提高，越来越被重视，“受众第一”、“受众就是上帝”的观点日渐深入人心。鉴于这一现实情况，本文就以传播对象的属性为标准，把电视社教类节目划分为两类：对象性节目和公众性节目。除对公众性节目作了一个简略的概念定义外，文章主要是以社教类中的对象性节目为考察目标，来详细解析电视社教类对象性节目的生存状态。 本文建立在对当前中国电视社教类对象性节目进行详细分析的基础上，针对对象性节目的概念界定、特点、发展阶段、发展前景进行了讨论。文章分为四大部分，在第一部分中，主要完成对社教类对象性节目的界定问题，并进而分析了对象性节目的文化选择和特点；第二部分是以中国电视的开播为起点，对自1958年以来的中国电视社教类对象性节目的发展阶段，进行了一次回顾和总结，回顾这一历史是为了更好的展望未来。第三部分中，以对象性节目《夕阳红》作为个案加以观照，围绕该栏目的各个方面加以分析，力图从具体而微观的角度梳理这一对象性节目。第四部分，是在前三部分的基础上，结合中央电视台开播不久的对象性频道——少儿频道进行分析，对社教类对象性节目的发展前景作了一个展望和预测，也使本文的研究过程有了一个归宿点。更多还原

【Abstract】 As one of four categories TV program, social-educational program is involved with various contents. There are many kinds of division measures for the social-educational program and has no one common understanding yet。 With the development of the whole TV program, audiences attract more and more attention. The point of "audience fist" is accepted increasingly, in terms of which the social-educational program is divided into two categories: object program and public program in the paper according to the properties of the aimed audiences. Except for a simple definition of public-program, this article focuses on analyzing the survival status of the object-program in details.On the basis of detailed analysis of now China’ s object TV program, the discussions are made about the concept definition, character, the development stages and development prospect of the object-program in this article. The paper comprises four parts. First is about the definition of the object-program and the further analysis of the character of it. The second part start from the starting broadcast of the China TV and reviews the history of the development stages of the object-program since 1985 which is for expecting the future better. In the third part, the object-program .The Spectacular Sunset is analyzed as an special example from many aspects in order to explain the object-program from the small but complete aspects.According to the former three parts, the forth part expects and forecasts the development prospect of the object-program combining the analysis of the new objected channel -CCTV children channel. So the reach of this paper has an end result.更多还原