【作者】 董茜；

【导师】 徐桂红；

【作者基本信息】 合肥工业大学 ， 马克思主义理论与思想政治教育， 2004， 硕士

【摘要】 在市场经济进程不断推进下，我国企业取得了一定程度的发展。但对企业战略管理的忽视和不重视，我国企业很容易陷入“长不大”或“命不长”的怪圈中。中国企业在加入WTO后，在多种压力下如何求得生存和发展，如何提高企业的可持续发展能力和水平，是摆在中国企业面前的十分严峻和现实问题。 本文以马克思主义基本原理为指导，借鉴经济学、管理学、文化学和社会学等相关学科的理论，运用因果分析、比较分析、系统分析等多种分析方法，在对我国企业战略发展现状进行综述的基础上，首先分析了传统社会结构和传统文化等外部环境对企业战略发展人性化的影响；接着从企业自身内部结构和生命周期两方面进行深入剖析。最后，以传统文化中的权变思想和人本思想为基本出发点，从企业发展阶段和企业内部结构两方面，阐述了进行企业战略发展的人性化设计的基本构想。更多还原

【Abstract】 Chinese enterprises have made some progress under the ongoing market economy. However, these enterprises usually cannot grow bigger or live longer due to the ignorance of the enterprises’ strategic management. Therefore, how to survive and how to promote their sustainable development under the extensive press after China’s accession to WTO, are serious and practical problems faced to Chinese enterprises.Under the guidance of Marxist principles, this paper uses the laws of cause and effect analysis, comparative analysis and systemic analysis, with reference to the theories of related economics, management, cultural science and sociology. Basing on summarizing the current situation of Chinese enterprises’ strategic development, this paper first analyses the influence of external environment such as traditional social structure and culture to enterprises’ strategic development, then anatomies from the enterprises’ interior structure and lifecycle. Finally, this paper illustrates the basic conception of humanity design for enterprises’ strategic development from both the enterprises’ developing stage and interior structure with the view of contingency theory and human-oriented ideal in the traditional culture.更多还原