【作者】 彭远方；

【导师】 黄震；

【作者基本信息】 苏州大学 ， 传播学， 2004， 硕士

【摘要】 “议程设置”研究与我国的舆论导向研究之间有一定的理论接点。典型报道是我国新闻舆论引导的保留形式。详细考察典型报道的“议程设置”过程对我国新时期的舆论导向研究具有较大的启发意义。本文主要采用定性方法分析我国典型报道的议程设置过程及其效果。 本文以刘文功典型报道为个案具体考察了典型报道的完整“议程”。并进一步分析了典型报道中作为议题属性设置重要结果的议题属性“铺垫”作用和典型报道议程设置的“框架化”，认为“铺挚”作用和“框架化”是典型报道议程设置过程中的两个重要阶段。典型报道“议程”的所谓“弱化”既是社会发展进步的必然结果，也为典型报道本身的进一步完善和发展提出了新的要求。以科学和理性的态度选择和报道典型，使典型报道多样化的同时，更多地关注普通人，是新时期我国大众传媒为公众设置典型议程应具有的新思路。更多还原

【Abstract】 The study of "Agenda-setting" is related to that of the Guide of Public Opinion theoretically. Typical Report is the traditional form of the news report. It has enlightening significance on the study of the Public Opinion in the new era of China to have a thorough study on "agenda-setting" of Typical Reports. The paper gives qualitative analysis to the process and effect of agenda-setting of Typical Reports in China.The paper uses the typical report of Liu Wen-gong as a case, researching a whole agenda of the typical reports as well as the attribute priming, an important result of the agenda-setting and the agenda-setting framing of typical reports. The paper takes attribute priming and agenda-setting framing as two important stages in the process of agenda-setting of the typical reports. The weakening of the agenda of typical reports is an inevitable result of social development and improvement, and also brings new requirements for the further development and improvement of the typical reports. The type should be chosen and reported with a scientific and reasonable attitude. Typical Reports should be diversified and the ordinary people should be put more attention on, which is a fresh thinking how the mass medium should set the typical agenda to the public.更多还原