【作者】 王繁宇；

【导师】 杨俊；

【作者基本信息】 重庆大学 ， 工商管理， 2004， 硕士

【摘要】 中国摩托车产业经过20多年的发展,已经超过日本成为世界第一。过去由于进入壁垒较低,致使大量的企业进入摩托车行业。由于技术创新能力普遍偏低,中国摩托车企业主要在低端市场进行无序竞争,价格战成为主要的竞争手段。随着越来越多的城市实行禁摩,摩托车企业的市场扩张举步维艰。全球经济一体化以及中国加入WTO带来了新的挑战,同时也是一种机遇。中国摩托车企业直接面对来自国外摩托车企业的竞争,行业内竞争更加激烈;另一方面,国内摩托车企业之间的恶性竞争致使行业急需整合,这对规范经营行为,增强摩托车行业整体竞争实力是利好的。面对挑战,中国摩托车企业必须增强自身实力,获取竞争优势,才能把握历史赋予的机遇。本文认为,在竞争日趋激烈的今天,按照传统的方式依靠单个企业自身的资源与能力已无法取得竞争优势,而组建战略联盟,充分利用企业外部资源,发挥内部资源的优势,则能增强企业实力。本文在查阅了大量有关战略联盟的专著、文献等,并深入摩托企业调研的基础上,以JS集团为对象,研究中国摩托车企业组建战略联盟的必要性,以及联盟为何成为企业持续竞争优势的来源,试图构建摩托车企业战略联盟运用与持续竞争优势创造的理论框架。在研究内容上,本文首先通过PEST方法分析了当前中国摩托车企业面临的宏观环境,然后运用五种力量模型对摩托车行业内的现状进行了阐述;接下来运用VRIO分析框架对企业内部资源和能力进行了评估;在此基础上提出组建战略联盟是JS集团必然的战略选择,并运用合资企业决策模型对JS集团的战略选择进行分析;然后探讨战略联盟为何是企业持续竞争优势的来源;最后提出本文的研究成果:中国摩托车行业急需整合;组建战略联盟是中国摩托车企业的有效战略选择;企业战略联盟是摩托车企业持续竞争优势的来源。更多还原

【Abstract】 After more than twenty years’ development, Chinese motorcycle industry has overtaken that of Japan and has taken the first place in the world. Due to the relatively low entry barrier in the past, a lot of enterprises have entered the motorcycle industry. Being backward in technological innovation, Chinese motorcycle enterprises mostly compete disorderly in low-end market by means of price war. With more and more cities banning motorcycles, it is very hard for motorcycle enterprises to expand their markets. Global economic integration and China’s accession to the WTO have brought opportunity as well as new challenge. Chinese motorcycle enterprises are faced with the direct competition from the foreign motorcycle enterprises, which makes the competition in the industry more furious; on the other hand, because of vicious competition between domestic enterprises, Chinese motorcycle industry is badly in need of conformity, which is good for normalizing management and enhancing the entire competitive strength of the motorcycle industry. Faced with challenge, in order to grasp the opportunity provided by history, Chinese motorcycle enterprises must enhance their strength and gain competitive advantages. This paper considers that nowadays the competition becomes so furious that any single enterprise cannot gain competitive advantages with its own resources and capabilities by traditional means. But enterprises can enhance their strength by developing strategic alliances, making full use of external resources and exerting the advantages of internal resources. Consulting plenty of monographs and documents, based on survey of motorcycle enterprises, this paper takes JS Group as research object, makes research on the necessity for Chinese motorcycle enterprises to develop strategic alliances, explains why alliances are the source of sustaining competitive advantage for enterprises, tries to form a theoretical framework of motorcycle enterprises developing strategic alliances and gaining competitive advantage. As for the research work, this paper firstly analyzes the macro circumstances of Chinese motorcycle enterprises applying the analytical method of PEST, and expounds the status quo of motorcycle industry applying five forces model; then evaluates enterprises internal resources and capabilities applying VRIO framework; then puts forward the viewpoint that developing strategic alliance is the necessary strategic choice for JS Group and analyzes JS Group’s choice applying joint venture decision- <WP=6>making model; after that, discuss why strategic alliance is the source of enterprises sustaining competitive advantage; at last, puts forward the research results of this paper: Chinese motorcycle industry is badly in need of conformity; developing strategic alliances is efficient strategic choice for Chinese motorcycle enterprises; strategic alliance is the source of sustaining competitive advantage for motorcycle enterprises.更多还原