【作者】 董晓莉；

【导师】 陈通；

【作者基本信息】 天津大学 ， MBA， 2003， 硕士

【摘要】 天津市热电公司是天津市集中供热行业中的龙头企业,面对社会主义市场经济改革日益深入,该公司由盈利步入亏损,企业发展陷入困境,存在发展方向不明确、产品结构不合理等问题。本文站在市政公用事业改革与发展的战略高度,结合国家对自然垄断行业的政策导向和天津市热电公司的经营现状,主要运用定性和定量分析相结合的方法,对天津市热电公司的改革与发展战略做出较为深入的研究。本文首先对天津市热电公司的内外部环境进行了深入的分析,并运用多元线性回归方法,预测了天津市集中供热市场未来五年的发展情况;然后通过建立SWOT分析模型,制定了该公司基于集中供热业务的多角化经营战略;其后结合我国加入WTO后日趋激烈的市场竞争态势,制定了天津市热电公司集中供热业务和多经业务发展的战略对策;又由于融资是市政公用企业改革与发展至关重要的环节,对于该公司战略目标的实现具有重要作用,因此在最后提出了天津市热电公司的融资策略。通过本文的分析,为该公司目前状况的进行了准确定位,为该公司今后的发展提出了切实可行的战略发展思路和对策,对该公司的改革与发展具有重要的指导意义,也为处于改革边缘的其他大多数供热企业、市政公用企业在市场竞争中求得生存和发展提供有益的借鉴和参考。更多还原

【Abstract】 Tianjin Thermal Power Company (TTPC), as the leading one in the heating supply enterprises in Tianjin Municipality, has witnessed a trend from making profits to suffering losses in its business operation with the continuous deepening of the socialist market-oriented economy reform in China. The fact that TTPC finds it difficult to further develop its business results from an ambiguous developing direction and an irrational product structure. This thesis, based on the reforms and developments in the municipal public utilities and combined with the state’s policy guidance on natural monopoly industries and the operational status of TTPC, conducts a comparatively comprehensive study on the reform and developing strategy of TTPC mainly by way of combining quantitative analysis and qualitative analysis.This thesis first gives a deep analysis on the internal and external operation status of TTPC, and has a forecast of the developing situation of the heating supply market in Tianjin Municipality in the coming five years by using multi–linear regressing method; then through establishing SWOT analysis model, The diversification strategy is being made out; furthermore, formulate the strategic policies in the fields of heating supply business and diversified business development; due to the fact that financing plays a critical role, the financing strategy for TTPC is to be presented at last.The current status of TTPC in its business operation is made clear accurately, which shall attribute to TTPC’s future development .Meanwhile, other heating supplying enterprises and municipal public utilities in great numbers like TTPC on the edge of reform shall get a good reference from this thesis.更多还原