【作者】 李湘桔；

【导师】 陈通；

【作者基本信息】 天津大学 ， 工商管理， 2004， 硕士

【摘要】 高等院校建筑设计企业(通常均冠名为“建筑设计研究院”),是以高等院校的建筑、结构、设备等相关院系多个学科的雄厚实力为依托的专业建筑设计单位,在国内建筑设计市场上取得了一系列令人瞩目的业绩。然而,由于在体制、人才、技术等方面都存在着一系列问题,如何应对大量的国外或境外设计公司大举进入中国市场这一严峻的现实,加强企业自身的实力,已是摆在高等院校建筑设计企业面前的一项需要刻不容缓加以解决的重要问题。本文基于市场营销学和企业战略管理理论,结合我国高等院校建筑设计企业的实际情况,采用定量和定性的方法,以天津大学建筑设计研究院为重点解剖对象,对我国高校建筑设计企业的战略发展策略进行了分析和初步研究。同时,本文还通过对目前高校建筑设计企业发展中的若干亟待解决的问题的分析,对高校建筑设计企业的发展方向和途径提出了自己的见解,并借鉴层次结构的分析方法,论述了促进高校建筑设计企业发展的若干措施的重要意义。最后以对天津大学建筑设计研究院的战略发展策略分析作为本文的结束。更多还原

【Abstract】 Enterprises of architectural design in high-education institutions (generally named: Institute of Architectural Design) are professional institutions of architectural design that are based on combined strengths of relevant departments and specialties in construction, structure and equipment. Great accomplishments have been made consistently by these enterprises on the domestic construction market.However, due to the problems of their own in management, talent utilization and technology innovation, they are facing with the immediate and serious task of how to improve their own strength in order to compete with the huge in-flux of foreign based companies into the Chinese market.The thesis conducts research and analysis on development strategy of Chinese enterprises of architectural design in high-education institutions using the model of Institute of Architectural Design, Tianjin University and its counterparts across the nation. The approaches are based on theories of marketing and enterprise management strategy in quantitative and qualitative measures.In the meantime, the paper also puts forward suggestions on the future direction and approaches for the development of the above-mentioned enterprises by means of analyzing several current problems. It concludes with the tactical analysis on the development strategy of Tianjin University’s Institute of Architectural Design with elaborations on the importance of Measures to Improve the Development of Enterprises of Architectural Design in high-education institutions by means of analyzing the structural design.更多还原