上海女性旅游消费研究

【作者】 李永红；

【导师】 张文建；

【作者基本信息】 华东师范大学 ， 旅游管理， 2004， 硕士

【摘要】 随着上海经济的进一步发展和文明程度的进一步提升，上海女性的社会、经济、政治地位都得到了明显提高，上海女性继续成为研究热点。在上海旅游活动蓬勃发展的今天，上海女性的旅游消费更是一个值得研究的领域。本文以19——55岁长期兼职或专职的各行各业的、至少在上海生活、工作两年的女性为研究对象，以她们生活环境的特殊性为背景，以她们区别于其他地区女性的突出之处为研究起点，深入探讨上海女性旅游消费的特征。 上海居民旅游消费是上海女性旅游消费研究的基础，以改革开放和浦东开发为两个分界点，上海居民旅游消费分别处于萌芽、起步、阔步前进三个阶段。上海女性旅游消费的起源阶段既与整体居民有相同之处，也有在游客身份、旅游动机、出游范围方面的不同。上海女性旅游消费的现状是通过旅游消费观念、旅游消费方式、旅游消费水平和旅游消费结构四个指标从不同年龄段、不同收入群、不同教育层次、不同职业者四个角度详尽地进行比较分析得出的，结论是：上海女性旅游消费即有达到休闲旅游阶段的特征——人数规模化、方式科学化、态度理智化、表现个性化、动机休闲化、思维开放化，也有未达到休闲旅游阶段的特征——不平衡性、矛盾性、观光色彩浓等。未来上海女性的旅游消费将更独立、更自由、更高档、更普遍和更精致。从上海女性旅游消费的发展轨迹可以总结出：生产力提高、经济体制转轨、自由支配收入增加、闲暇时间增多等经济方面，教育素质提高、西方文化影响等文化方面，家庭地位提高、社会参与性增强、就业良好、生活方式先进、治安状况改善等社会方面以及心理方面都可以影响上海女性的旅游消费。最后，论文指出要进一步启动上海女性旅游消费，可以从政府的宏观层面和企业的微观层面两个角度同时采取相应的措施。更多还原

【Abstract】 With the developing in economic and progressing in civilization in Shanghai, The position of Shanghai women gets more acknowledging in society, economic and politics, and they continue to be the researching hot-point. Also their traveling consumption is worth investigating in today of flourishing tourism. From their characteristics and exceptions in living surroundings, focused on the 19-55 years- old -women who, long part-time or full-time in all kinds of occupations, live or work in shanghai at least two years, this paper will deeply discuss their characteristics of tourism consumptions.The tourism consumption of Shanghai residents, the base of shanghai women’, shows three stages of bud, beginning and marching according to two watershed of Reform in 1978 and pudding Opening in 1990. In beginning stage shanghai women tourism not only is similar with the residents but also has its distinctive in identity, motive, and tourism-scope. To study Shanghai women today’s tourism mainly is to analysis women of different ages, different wages, different education backgrounds and different careers from four angles of tourism-consumption concept, tourism-consumption style, tourism-consumption level and tourism-consumption construct. The conclusion is that shanghai women tourism posses the characters of both the leisure-tourism and the sightseeing-tourism, the former covers the popularity in numbers, the science in style, the rationality in attitude, the personality in appearance, leisureliness in motives, the opening in thoughts, etc, the latter has the unbalance, the contradictory and the more sightseeing ratio, etc. In the future shanghai women tourism consumption will more independent, more liberal, more superior quality, more popular and more delicate. From their tourism changing footprints, the influence factors may be summed up. They are the economic of produce-power, economic framework, incomes and leisure time, the cultural of education level and west-culture, the social of family status, social participating scale, employment condition, living style and security and the psychology. At last, this paper points out the macroscopic governmental measures and microscopic enterprise ways for further exploiting the shanghai women tourism consumption markets.更多还原