【作者】 杨佳；

【导师】 张开宁； 方菁；

【作者基本信息】 昆明医学院 ， 社会医学与卫生事业管理， 2004， 硕士

【摘要】 随着网络时代的到来，互联网已逐渐成为一种新型而重要的健康教育手段。为探索在中国云南农村利用互联网开展健康教育的可行性，美国加州大学公共卫生学院和昆明医学院健康研究所合作开展了“运用互联网技术促进中国云南农村生殖健康”项目。本研究以传播学中的创新推广理论(Diffusion of Innovation Theory)为框架，探索网站使用者对网站特征的认知、网站使用者人口学特征对网站实际使用情况的影响。选择云南省楚雄州南华县和牟定县与提供生殖健康服务相关的4个部门人员为研究对象(n=56)。研究结果表明：1．生殖健康网站使用频率较高。2．绝大多数人对生殖健康网站特征有较高评价。3．网站使用者对网站的相对优势、兼容性和易用性的认知与网站实际使用情况呈正相关关系。4．相对优势和易用性是影响网站使用情况的主要因素。5．网站使用者的计算机、互联网技能与其对网站优点的认知呈正相关关系。6．网站使用者所在机构水平与其对网站易用性和可观察性的认知呈负相关关系。本研究表明，借助创新推广理论对互联网技术，特别是网站开发进行研究，可提供有益的视角及可行的分析思路。更多还原

【Abstract】 With the advent of the Internet era, the Internet has gradually become a new and important channel of health education. To explore the feasibility of the web-based communication in rural Yunnan, the project "Using the Internet to improve the Reproductive Health in rural Yunnan " was co-conducted by the school of Public Health, University of California in Los Angeles (UCLA) and the Institute of Health Science (IHS), Kunming Medical college. The Diffusion of Innovations Theory was adopted in this study, to examine influencing factors of the reproductive health website utilization. 56 subjects were from providers working in four reproductive health related departments in Nanhua and Mouding County in Chuxiong prefecture. The results include: l.The website use frequency is fairly high. 2.Most of subjects have a good evaluation for attributes of the website. 3.The perceived relative advantage, compatibility and simplicity of using the website positively correlate with the website utilization. 4.The perceived relative advantages and simplicity are determinant factors to the website utilization. 5.There is a significant positive correlation between the subjects’ computer and /Internet literacy and the perceived relative advantages. 6. There is a significant negative correlation between the level of institution for which subjects work and the perceived simplicity and observability. This study shows that diffusion of innovation theory can provide a useful perspective and feasible analysis framework in developing Internet, especial the website.更多还原