【作者】 白丽；

【导师】 马文秀；

【作者基本信息】 河北大学 ， 世界经济， 2004， 硕士

【摘要】 20世纪80年代以来，为了应对技术高速发展与资本、生产和知识高度国际化的双重压力，大量的企业战略联盟不断涌现。近几年，又呈现爆炸式的增长，并在宏观上形成了错综复杂的企业间网络组织。企业战略联盟这种企业间合作竞争组织，作为一种全新的现代组织形式，极大提高了企业的市场竞争力，为企业带来了相当可观的经济绩效，成为企业降低成本、分担风险、保持灵活性和充分利用外部资源的有效工具。与此同时，企业战略联盟由于合作伙伴的不确定性行为和运作中风险的复杂性，导致组织的不稳定性和高失败率，加强有效的联盟管理成为发展战略联盟的一个非常重要的问题。目前，我国已经加入了WTO，跨国和国内企业间的竞争与合作不可避免。越来越多的国内企业尝试着以联盟为战略利器来化解市场风险，赢得竞争优势。但是，我国企业战略联盟目前仍然处于快速发展阶段，缺少足够的实战经验，在发展过程中还存在着诸多困难。鉴于上述原因，本文主要通过研究企业战略联盟的理论及实践问题，从而提出我们的对策选择，指导我国的战略联盟发展。 本文为五部分。第一部分介绍战略联盟产生的经济学基础；第二部分对战略联盟进行一般分析；第三部分对联盟的绩效做出评价；第四部分研究典型行业的战略联盟实例；第五部分论述我国建立战略联盟的对策选择，这一部分是全文阐述的重点内容。更多还原

【Abstract】 Large number of corporate strategic alliances (CSAs) has been emerging since 1980s in response to the dual pressure of rapid technological change and increased internationalization of capital, production and knowledge. Now, CSAs has been increasing explosively and formed sophisticated networks in marco level. CSAs, a kind of cooperative and competitive organization, constitutes a significant tool for firms to reduce costs, share risks, maintain flexibility and utilize external resources. Meanwhile, CSAs’ organizational instability and high mortality arising from uncertainty regarding a partner’ s behavior and absence of sufficient authority has been puzzling practitioners very much. So, it is very important to strengthen CSAs’ management. At present, it is inevitable for domestic and multinational firms to compete and cooperate one another after China’s accession into WTO. More and more domestic enterprises are trying to regard alliance as the strategic sharp weapon to dissolve the market risk, win the competition advantage. However, the corporate strategic alliances of our country is still in fast developing stage at present, still lacks experience of the actual combat and exists a great deal of difficulty in the developing. As a result, the significance is straightforward for us to explore the theoretical and practical issues on CSAs. This paper aims at studying the theory and practice of the strategic alliance, putting forward our countermeasures, then guiding the development of the strategic alliance of our country.This paper includes five parts. First part introduces the economics foundation of corporate strategic alliances. The second part is about the outline of corporate strategic alliances. The third part describes market performance of corporate strategic alliances. The forth part introduce some CSAs’ cases of typical industries. And the last part, the key part in this paper, is about the countermeasures of our enterprises.更多还原