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我国第三方物流市场结构和竞争策略研究

Research on the Third Party Logistics Market Structure and Competition Strategy in China

【作者】 王宇楠

【导师】 范厚明;

【作者基本信息】 大连海事大学 , 交通运输规划与管理, 2004, 硕士

【摘要】 现代信息科技的进步和电子商务的出现,为全球经济一体化创造了条件,促进物流不断向新的高度发展,向更新的领域迈进。20世纪90年代中期,第三方物流的概念开始传到我国,并日益受到企业、政府和理论界的重视。经过这几年的发展,我国第三方物流已初具规模,并呈不断发展之势。 本文从我国的国情出发,在对第三方物流市场需求结构、供给结构及竞争结构分别进行分析的基础上,引用博弈论模型,来研究第三方物流企业的竞争行为,旨在为第三方物流企业的竞争和市场定位提供理论依据,具有指导意义。 我国第三方物流在整个物流市场的份额还相对比较低,但年增长率较高,市场潜力很大。从第三方物流服务需求方的角度来看,可以认为企业物流服务社会化的压力已经基本形成,对第三方物流服务的需求在不断的增加。 我国第三方物流的服务范围仍以运输、仓储等基本物流业务为主,而对需求企业提出的物流系统设计、物流信息管理等新型服务缺乏有效的支持,其他增值服务功能还处在发展完善阶段。 中国加入WTO后,国外大型物流企业的进入,使原本复杂的第三方物流竞争格局发生了新的变化。我国第三方物流企业应该审时度势,充分利用自身的资源优势,合理地进行市场定位和制定发展战略,尽快培育出具有核心竞争力的国际型企业。

【Abstract】 The advance of Modern information technology and appearance of e-business, creates condition for global economic integration, promotes development of logistics. In the middle of 1990s, the concept of TPL (third party logistics) spread into China, and gained attention from every field. Developing through these several years, TPL began to hold the scale already in China, and showed the tendency of continuous development.Starting from national condition, this paper studies the competition behavior of TPL enterprises, by introducing the game theory model, based on analysis of demand structure, supply structure and competition structure of TPL market respectively, This study aims to provide theoretical foundation and directive function for competition and market positioning of TPL enterprise.The TPL of China possess much smaller share in whole logistics market, but the annual increase rate is relatively higher, the potential of market is great. From the view of the demand of the TPL service, it can be assumed that the pressure of the socialization of enterprise logistics serve has come to shaft. The need for TPL is increasing continuously.The service range of TPL in China is mainly basic logistics service like transport, warehouse etc. Little effective support is provided to new service like logistics system design, logistics information management etc. Other service of added value is still in the stage of development and perfection.Since China’s entrance into WTO, the competition pattern of TPL has changed with the coming of large logistics enterprises from other countries. TPL enterprises of our country should make a correct assessment of situation, using the resource advantage, reasonably fix market position, make development strategy, and develop international enterprises, which have core competition power.

  • 【分类号】F259.2
  • 【被引频次】4
  • 【下载频次】1057
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