国家重点风景名胜区旅游核心竞争力研究

【作者】 曲薇薇；

【导师】 黄远水；

【作者基本信息】 华侨大学 ， 旅游管理， 2004， 硕士

【摘要】 国家重点风景名胜区是我国重要的旅游资源，风景名胜区的旅游开发也逐渐成为我国旅游业发展的基础。但是由于风景名胜区特殊的性质和管理方式，使得风景名胜资源的价值难以量化为产品价格，从而造成了风景名胜景观被滥用和破坏，严重影响了风景名胜区的可持续发展，也破坏了旅游者的旅游体验，阻碍旅游乘数效应的发挥，破坏了经济、社会、环境三方的协调。 本文在分析风景名胜区的现实发展情况的基础上，正视国家重点风景名胜区在旅游市场上的竞争主体地位，结合其管理体制现状，提出了风景名胜区管理实体的概念，并将该实体作为本文研究的主体。 本文主要分为理论研究和实证分析两个部分。在理论研究部分，以风景名胜区的可持续发展为基本目标，以核心竞争力理论为平台，紧紧围绕国家重点风景名胜区的持续开发展开论述。在分析造成风景名胜区管理中诸多外部不经济性的表现及其根源的基础上，陈述了相关的核心竞争力理论，搭建了风景名胜区的旅游核心竞争力理论平台，确定了风景名胜区旅游核心竞争力的基本框架，并利用价值链分析的方法提出了旅游核心竞争力的识别方法，然后分析旅游核心竞争力的生命周期，并确定了不同的旅游核心竞争力带来的旅游竞争优势，就不同类型竞争优势下的景区提出了相应的发展战略。 在实证研究部分，本文首先陈述了武夷山国家重点风景名胜区的经营管理现状，然后结合上文理论研究，分析了武夷山国家重点风景名胜区的旅游核心竞争力的构成要素和发展战略，同时针对其发展中的障碍提出了相应的旅游核心竞争力的构建和提升策略。 本文研究的创新之处在于正视国家重点风景名胜区和旅游业发展的关系，抛开传统的行政主体和企业主体的划分，根据其实际管理行为将其界定为管理实体，进而利用核心竞争力理论搭建其国家重点风景名胜区旅游核心竞争力平台，通过动态的旅游核心竞争力体系，让管理实体可以景区自身情况制定相应的发展战略，最终实现景区的旅游竞争优势的保持和可持续发展。更多还原

【Abstract】 Increasingly, the National Scenic Area (NSA), one of the most important tourist resources in China, is playing an underlying role in the planning and development of the tourism industry. However, due to its exceptional characteristic and management model, it’s difficult to measure its market price according to its real value. And this led to a flow of deleterious activities and effects through the development and marketing of sites used to expand the tourism industry in some cases. For instance, some NSA sites are overrun with tourism activities in the absence of a sustainable basis, which has therefore being wrecked down the perceived value of the tourist, restricted the exertion of its tourism multiplier effect, undermined the harmony between environmental and socio-economic niches, and ultimately threatened the long-term sustainable development.This paper introduced the concept of the Management Entity of NSA, on which the research was based, followed by a review of the development of the NSA and an analysis of the existing management model and the principal status of the NSA in the tourism market.This paper included two parts, i.e. the parts of the theoretic research and the case study. The analysis of different kinds of causes and external non-economic performances of the chaotic management of the NSA opened the part of theoretic research. In this part, the author mainly focuses on the sustainable development of the NSA, aiming at the objective of sustainability and using the theory of core competence as a theoretic platform. As a result, the theory of core competence was introduced and explained in this part in order to build the theoretic platform and the framework of the theory involved with the NSA. On the other hand, the method of identifying the tourism core competence in the light of the analysis of value chain was also outlined. In the meantime, this paper explained the life cycle of the tourism core competence and the relevant character of each phase, and also compared several development strategies for different kinds of tourism core competence.The case research was carried out in Mount Wuyi, the famous NSA in Fujian province. In the part of case study, after an introduction of its operation and management, this paper analyzed the key factors and development strategies of the tourism core competence of the case site, and then recommended the optimum structures and advanced strategies in accordance with its existing development barriers and the above established rationale.The innovation of this paper is pay right attention to the relationship between the NSA and the tourism industry and set up the platform of the tourism core competence according to the guide of the concept of the Management Entity of NSA. So the Management Entity of NSA can set down the development strategy and keep the competitive advantage. At last the development of NSA can be sustainable.更多还原