会展旅游的理论与实践模式——以上海为例

【作者】 胡燕雯；

【导师】 汪宇明；

【作者基本信息】 华东师范大学 ， 人文地理学， 2004， 硕士

【摘要】 会展旅游业，是世界上一个巨大的产业，涉及建筑、设计、施工、运输、通讯、咨询、广告、餐饮、购物、游览和住宿等诸多部门。国际展览业的产值约占全世界各国GDP总和的1％，如果加上相关行业从展览中的获益，展览业对全球经济的贡献则达到8％的水平。国际会议同样是一个巨大的市场，根据国际会议协会(ICCA)统计，每年国际会议的产值约为2800亿美元。 20世纪90年代以来，我国会展旅游业发展迅速，年增长速度达到20％以上，已初具规模。近年来国内政府和学术领域开始重视对会展旅游业的研究，但是对会展旅游的一些概念问题还没有理清，国内会展业与旅游业的关系还比较松散，展馆的空间布局还不够合理，市场运作低效。 本文在分析国内外会展旅游发展态势、相关研究进展的基础上，从两个方面着手进行研究。通过理论研究方面的探索，对会展旅游的涵义、会展与旅游的关系、会展旅游的类型、特点进行辨析及界定。指出，会展旅游是以完善的基础设施为支撑，以旅游景观为补充，通过举办各种形式的会议或展览活动，吸引大批与会、参展人员及一般游客前来进行经贸洽谈、文化交流或旅游观光，以此带动相关产业发展的一种旅游产品，是都市旅游的重要组成部分。通过会展与旅游的关系模式、空间发展模式、市场运作模式三方面对中外会展旅游模式进行比较研究，提出中国会展旅游发展的优化模式，并选取国内外典型案例进行具体分析。最后，以上海为例进行实证分析，通过对发展绩效、存在问题、竞争条件等问题的分析，提出上海发展会展旅游的目标及对策思路。更多还原

【Abstract】 MICE is a tremendous industry in the world. It involved architecture, design, construction, logistics, communication, consultation, advertisement, food, shopping, travel and accommodation industries and etc. Production value of international exhibition industry takes 1% of the total GDP world. If the gain from related industries is accounted, the contribution from MICE mounts to 8% of the global economy. According to ICC A, the production value of International Meeting, another tremendous industry, is 2800 billion dollar per year.From the last decade, China’s MICE develops rapidly, with a high annual growth rate at 20%. So domestic government and academic field begins to focus their interest on the study of MICE. But the status is not satisfactory: some fundamental ideas of MICE are blurry, the connection between MICE and tourism is still loosened, the distribution of some exhibition center are not reasonable, and the efficiency of the market operation is low.Based on the analysis of MICE development trends at home and off-home, and related study progress, this thesis carries on the study from two aspects. After the exploration of theoretical research, the meaning, connection, types and traits of MICE are analyzed and defined. On MICE, a significant part of Urban Tourism, supported by comprehensive infrastructure and reinforced by tourism sight, is a tourism production that attracts numbers of participators and general tourists to carry out negotiation, cultural exchange or sight viewing, by which the related industries are promoted to develop. Then, comparative studies of MICE mode at home and off-home, by comparing the modes of the connection between exhibition and tourism, the spatial development and market operation, is carries through. In the end, taking Shanghai as a case study, the author advances the goal and countermeasures of MICE development in Shanghai, by the analysis of development performance, extant problem competitive condition and etc.更多还原